Reborn Homewares

Henley Marketing Ltd （HML）与Biffa Waste Services Ltd （BWS）和Brunel University London （BUL）合作，在John Lewis （JL）的支持下，为英国家居用品行业开发了一种彻底创新和可持续的方法。目前，几乎所有的家居用品都是由原始材料（合成聚合物/塑料）制成，并从亚洲进口。这是一种高度碳密集的方法，很少考虑碳排放或设计、制造或消费的循环性。这直接违背了英国的净零目标，而现有的家居品牌并没有应对这些挑战。我们独特的专家合作将开发独特的家居用品产品在英国制造100%回收塑料-创造一个激进的和集体的变化，在家居用品类别的可持续性。好处包括：(1)为英国家庭用品行业发展了独特的循环商业模式，使其成为这一大型类别的全球创新领导者；（ii）大幅减少英国原生塑料制品的进口；（iii）提高消费者对回收利用的意识和参与，从而减少被填埋或焚烧的废塑料数量；（iv）减少英国大型家居用品行业的碳足迹，从而帮助英国实现净零排放目标；(v)在项目后5年内创造至少32个新职位。这种方法利用并扩展了项目团队的独特技能：* Henley Marketing Ltd (HML)：在英国和世界各地的新产品设计，开发和家居用品产品和品牌的商业化方面的专家；*伦敦布鲁内尔大学（BUL）：新材料开发和生命周期分析的领导者；*必发废物服务有限公司（BWS）：废物收集、分类及再处理方面的专家。

Henley Marketing Ltd (HML) is collaborating with Biffa Waste Services Ltd (BWS) and Brunel University London (BUL) with support of John Lewis (JL) to develop a radically innovative and sustainable approach to the UK homewares industry. Currently, almost all homeware products are made from virgin materials (synthetic polymers/plastics) and imported from Asia. This is a highly carbon intensive approach with minimal consideration to carbon emissions or circularity of design, manufacture or consumption. It goes directly against the UK's net zero goals and existing homeware brands are not meeting these challenges.Our unique collaboration of experts will develop unique homeware products made in the UK from 100% recycled plastic - creating a radical and collective change in the sustainability of the homeware category. Benefits include: (i) Developing a unique, circular business model for the UK homewares industry, making it a global innovation leader in this large category; (ii) Significantly reducing the import of virgin plastic products in the UK; (iii) Increasing consumer awareness & engagement in recycling, and thereby reduce amount of waste plastics that go to landfill or incineration; (iv) Reducing the carbon footprint of the large UK homewares industry and in doing so, helping the UK to achieve its net zero goals; (v) Creating at least 32 new jobs within 5 years post-project.This approaches leverages & extends the unique skills of the project team:* Henley Marketing Ltd (HML): experts in new product design, development & commercialisation of homewares products and brands in the UK and around the world;* Brunel University London (BUL): leaders in new material development & lifecycle analysis;* Biffa Waste Services Ltd (BWS): experts in the collection, sorting & reprocessing of waste.