Innovation in Manufacturing to benefit the Marketing & Advertising Industry

制造创新有利于营销

• 批准号: 10064566
• 金额: $ 6.37万
• 依托单位: IBRAND EVERYTHING LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10064566
• 关键词: Innovation; Manufacturing; benefit; Marketing; Advertising

Ibrand is a manufacturing business based in in Newtownabbey, Northern Ireland. Set up by Ashleigh Averell, Ibrand has been trading for over 6 years, and acquired the family sign business (est. 1981) in 2021\. Ibrand's key customers are in brand marketing departments and upon providing garments & merchandise, Ibrand discovered a gap in the market for sustainable signage solutions in regards to events & exhibitions. The firm has an innovative solution to replace traditional plastic signage with recycled fibreboard, and provide a service recycling of the board post use.Recycled fibre board can create exhibits, POP display, in-store merchandising & trade show booths. This board is also re-usable, renewable & 100% recyclable. However it's construction makes it notoriously difficult to cut. To combat this, Ibrand needs to design a custom-built CNC machine with angular knife to cut and shape this board into products above.Post exhibitions, an enormous amount of signage requires removal & generally this ends up in landfill. As a solution, Ibrand will offer processes where all signage can be returned or collected for recycling on-site.This innovation provides new products & services to the marketing industry, and further creates a new revenue stream for Ibrand.

Ibrand是一家位于爱尔兰北方纽托纳贝的制造企业。Ibrand由Ashleigh Averell创立，已经经营了6年多，并收购了家族标志业务（est. 1981年），2021年。Ibrand的主要客户是品牌营销部门，在提供服装和商品时，Ibrand发现了活动和展览方面可持续标牌解决方案的市场空白。该公司有一个创新的解决方案，以取代传统的塑料标牌与再生纤维板，并提供服务回收板后使用。再生纤维板可以创建展品，POP显示，店内商品和贸易展览摊位。该板也可重复使用，可再生和100%可回收。然而，它的结构使得它非常难以切割。为了解决这个问题，Ibrand需要设计一个定制的CNC机器，用角刀将这块板切割和成型为上面的产品。展览结束后，大量的标牌需要拆除，通常这些标牌最终都会被填埋。作为一种解决方案，Ibrand将提供所有标牌都可以返回或收集进行现场回收的流程。这一创新为营销行业提供了新的产品和服务，并进一步为Ibrand创造了新的收入来源。