Innovation in Manufacturing to benefit the Marketing & Advertising Industry

Ibrand是一家位于北爱尔兰Newtownabbey的制造企业。Ibrand由Ashleigh Averell创立，已经经营了6年多，并于2021年收购了家族标识业务（1981年开始）。Ibrand的主要客户是品牌营销部门，在提供服装和商品后，Ibrand发现了关于活动和展览的可持续标牌解决方案的市场空白。该公司有一个创新的解决方案，用可回收的纤维板取代传统的塑料标牌，并提供板使用后的回收服务。再生纤维板可用于制作展品、POP展示、店内陈列和贸易展览摊位。这块板也是可重复使用的，可再生的和100%可回收的。然而，它的结构使其难以切割。为了解决这个问题，Ibrand需要设计一个定制的数控机床，用角刀切割和塑造这个板成上面的产品。展览结束后，大量的标识需要移除&通常这些标识最终会被填埋。作为解决方案，Ibrand将提供所有标识都可以返回或收集的流程，以便现场回收利用。这一创新为营销行业提供了新的产品和服务，并进一步为Ibrand创造了新的收入来源。

Ibrand is a manufacturing business based in in Newtownabbey, Northern Ireland. Set up by Ashleigh Averell, Ibrand has been trading for over 6 years, and acquired the family sign business (est. 1981) in 2021\. Ibrand's key customers are in brand marketing departments and upon providing garments & merchandise, Ibrand discovered a gap in the market for sustainable signage solutions in regards to events & exhibitions. The firm has an innovative solution to replace traditional plastic signage with recycled fibreboard, and provide a service recycling of the board post use.Recycled fibre board can create exhibits, POP display, in-store merchandising & trade show booths. This board is also re-usable, renewable & 100% recyclable. However it's construction makes it notoriously difficult to cut. To combat this, Ibrand needs to design a custom-built CNC machine with angular knife to cut and shape this board into products above.Post exhibitions, an enormous amount of signage requires removal & generally this ends up in landfill. As a solution, Ibrand will offer processes where all signage can be returned or collected for recycling on-site.This innovation provides new products & services to the marketing industry, and further creates a new revenue stream for Ibrand.