Innovation in Manufacturing to benefit the Marketing & Advertising Industry

Ibrand是一家总部位于北爱尔兰纽敦艾比的制造业企业。由Ashleigh Averell创立的Ibrand已经从事交易超过6年，并收购了Family Sign企业(Est.1981)在2021年。伊布兰德的主要客户在品牌营销部门，在提供服装和商品时，伊布兰德发现在活动和展览方面的可持续标牌解决方案市场存在缺口。该公司有一个创新的解决方案，用回收纤维板取代传统的塑料标牌，并提供回收利用后的板的服务。回收纤维板可以创建展品、POP展示、店内商品宣传和贸易展台。这块板也是可重复使用的，可再生的，100%可回收的。然而，它的建设使其难以切割，这是出了名的。为了解决这一问题，伊布兰德需要设计一台定制的带有棱角刀的数控机床，将这块板切割并塑造成上面的产品。展览结束后，大量的标牌需要移除-通常这最终会被丢弃在垃圾填埋场。作为解决方案，Ibrand将提供所有标牌都可以现场退回或收集回收的流程。这一创新为营销行业提供了新的产品和服务，并进一步为Ibrand创造了新的收入来源。

Ibrand is a manufacturing business based in in Newtownabbey, Northern Ireland. Set up by Ashleigh Averell, Ibrand has been trading for over 6 years, and acquired the family sign business (est. 1981) in 2021\. Ibrand's key customers are in brand marketing departments and upon providing garments & merchandise, Ibrand discovered a gap in the market for sustainable signage solutions in regards to events & exhibitions. The firm has an innovative solution to replace traditional plastic signage with recycled fibreboard, and provide a service recycling of the board post use.Recycled fibre board can create exhibits, POP display, in-store merchandising & trade show booths. This board is also re-usable, renewable & 100% recyclable. However it's construction makes it notoriously difficult to cut. To combat this, Ibrand needs to design a custom-built CNC machine with angular knife to cut and shape this board into products above.Post exhibitions, an enormous amount of signage requires removal & generally this ends up in landfill. As a solution, Ibrand will offer processes where all signage can be returned or collected for recycling on-site.This innovation provides new products & services to the marketing industry, and further creates a new revenue stream for Ibrand.