Design of an Augmented Reality based virtual retail store; in the marketing of furniture in the high street.

基于增强现实的虚拟零售店的设计；

• 批准号: 10067098
• 金额: $ 6.18万
• 依托单位: TREND EDITIONS LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10067098
• 关键词: Design; Augmented; Reality; based; virtual

High street furniture retail is suffering. Cost pressures from rent, heating, light and staffing costs are substantial relative to the Internet, and only limited ranges can be held in store due to space requirements. While customers have an opportunity to see items in real life before they buy (compared to online) the experience is limited and can be improved.Consider the alternative of a high street based virtual retail store. A much smaller footprint in a more convenient location where customers are greeted and seated at a computer-based buying station. Complete with large high-resolution screen and Augmented Reality headsets, a full product range is available in all colour and material options. Items can be viewed on demand, in true size, colour and finish. Every detail perfectly rendered in front of the customer in photo-realistic 3D using Augmented Reality technology.TrendAR Retail is a new virtual furniture showroom technology concept. The innovative AR systems will be located in retail stores as an alternative to "big box" showrooms, saving retailers thousands of pounds in real estate costs, providing the customer with better product insight; and retail staff with highly desirable prospect information.

高街家具零售业正遭受重创。相对于互联网而言，租金、供暖、照明和人事费带来的成本压力很大，由于空间要求，只能保留有限的范围。虽然顾客有机会在购买之前看到真实的生活中的物品（与在线相比），但体验是有限的，可以改进。考虑基于高街的虚拟零售店的替代方案。一个更小的足迹在一个更方便的位置，客户欢迎和坐在一个基于计算机的购买站。配备高分辨率大屏幕和增强现实耳机，全系列产品提供所有颜色和材料选择。可以按需查看真实尺寸、颜色和光洁度的物品。使用增强现实技术，在客户面前以照片般逼真的3D完美呈现每个细节。TrendAR Retail是一种新的虚拟家具展厅技术概念。创新的AR系统将位于零售商店中，作为“大盒子”展厅的替代品，为零售商节省数千英镑的真实的房地产成本，为客户提供更好的产品洞察力;零售员工提供非常理想的前景信息。