Acumen - Closing the Loop in Digital Advertising to Improve Transparency and Accountability

Acumen - 关闭数字广告循环以提高透明度和问责制

• 批准号: 10068984
• 金额: $ 5.93万
• 依托单位: CAPTIVISE LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10068984
• 关键词: Acumen; Closing; Loop; Digital; Advertising

_Acumen_ is a software that uses machine learning and AI to improve the transparency and accountability of digital advertising campaigns. It does this by analyzing lead generation data and using algorithms to calculate the profitability of campaigns based on margin and conversion rates. In doing so, this determines the target cost-per-acquisition, return-on-investment/ad spend, target cost-per-lead, and target cost-of-sale._Acumen_ can close the loop on lead generation, from visitor to lead, lead-to-qualified lead, and qualified lead to a sale. It does this by analyzing data on the performance of individual keywords and making recommendations for changes that will improve returns. For example, it may suggest removing low-performing keywords or adjusting target-cost-per-lead figures._Acumen_ will be able to analyze keywords individually and make predictions about which new keywords are likely to be effective. Understanding the ROI (return on investment) enables businesses to ensure that they are always using the most effective keywords to drive leads._Acumen_ is a powerful tool that helps businesses to optimize their advertising spending and drive more profitable lead generation. Able to determine which channels and campaigns are most profitable,_Acumen_ will be a valuable resources for businesses looking to improve the effectiveness of their digital advertising efforts.

acumen_是一款使用机器学习和人工智能来提高数字广告活动透明度和问责制的软件。它通过分析潜在客户生成数据，并使用基于利润率和转化率的算法来计算活动的盈利能力。在此过程中，这将决定目标每次获取成本、投资回报/广告支出、目标每次引导成本和目标销售成本。acumen_可以完成潜在客户生成的循环，从访客到潜在客户，从潜在客户到合格的潜在客户，再到合格的潜在客户。它通过分析单个关键词的性能数据，并提出将提高回报的更改建议来实现这一点。例如，它可能会建议删除表现不佳的关键词或调整每线索的目标成本数据。_Acumen_将能够单独分析关键字，并预测哪些新关键字可能有效。了解ROI（投资回报率）使企业能够确保他们总是使用最有效的关键字来驱动潜在客户。acumen_是一个强大的工具，可以帮助企业优化他们的广告支出，并推动更有利可图的潜在客户产生。能够确定哪些渠道和活动是最有利可图的，_Acumen_将是一个有价值的资源，为企业寻求提高他们的数字广告工作的有效性。