Armchair Adventures: Commercialisation Project

扶手椅冒险：商业化项目

• 批准号: 10070287
• 金额: $ 3.82万
• 依托单位: MADE BY MORTALS CIC
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10070287
• 关键词: Armchair; Adventures; Commercialisation; Project

Armchair Adventurers is a children's podcast series made by older people. The show is hosted by a fictional teenage travel agent called Connie, who together with her customers, all played by over 65s in our local area, take the listener on a journey of the imagination. Each episode is brought to life by 'join-in-at-home' music, movement, drama, and song. Armchair Adventures was forged during the pandemic as a way of helping people stay creative and connected. The programme's mission is to bring older people and children together to share their imaginations, develop storytelling skills, and improve each other's health and wellbeing, while entertaining a global audience.To date, we have:\*Achieved over 65K listens.\*Had recommendations by BBC Radio 4, Podcast Radio, FunKids, and HRH Prince William.\*Charted no 1 children's podcast by Apple.\*Won 'Best Podcast' in [The Manchester Publicity Association awards 2021][0], 'Best Use of Tech by a Non-Profit' in the [Digital City awards 2022][1], and won [British Podcast Awards 2022][2] (Best Family Podcast: Bronze).\*Become Virgin Atlantic's first inflight podcast for children, headlining a two-page spread in their [in-flight magazine][3].This project's mission is to grow our business by commercialising Armchair Adventures. This project will increase our listens, follows, rates, and reviews, creating two new income streams.Our approach is particularly innovative because it is specifically designed to overcome the challenge of children not owning a device to listen to podcasts.First, we will overcome this barrier by taking an in-person approach to building our digital audience- creating a podcast live show that's engaging for the whole family. The show will tour our local community, helping us to educate and recruit hundreds of new listeners, and generate content for our subscription fan club.Secondly, we will complement this by delivering 'promo swaps'- creating new promotional content and trading space with other children's podcasts and related brands- cross-pollinating listenership and engagements.This will help us to grow our listeners and our followers, attracting sponsorship and advertising revenue (income stream 1), and 'listener giving' through a subscription Armchair Adventures fan club hosted by Patreon- giving listeners access to bronze, silver, or gold premium content (income stream 2).These new income streams will make Armchair Adventures podcast sustainable for the long-term allowing us to develop new products and services within the brand and further grow our business.[0]: https://www.business-live.co.uk/economic-development/full-list-2021-mpa-awards-21935628[1]: https://www.prolificnorth.co.uk/news/digital-city-festival/2022/03/digital-city-awards-2022-winners[2]: https://www.britishpodcastawards.com/2022/winners[3]: https://flywith.virginatlantic.com/content/dam/HelpCentre/ife/refresh/magazine/Vera_July_2022.pdf

扶手椅冒险家是一个儿童播客系列由老年人。这个节目是由一个虚构的十几岁的旅行社康妮主持的，她和她的顾客一起，都是在我们当地65岁以上的人扮演的，带着听众踏上了一段想象之旅。每一集都通过“加入家庭”的音乐、动作、戏剧和歌曲来栩栩如生。扶手椅冒险是在疫情期间建立的，旨在帮助人们保持创造力和联系。该节目的使命是将老年人和儿童聚集在一起，分享他们的想象力，发展讲故事的技能，并改善彼此的健康和福祉，同时娱乐全球观众。迄今为止，我们已经：\* 实现了超过65 K次收听。\* BBC Radio 4，Podcast Radio，FunKids和HRH Prince William推荐。#21030;，成为苹果公司的第一个儿童播客。在[2021年曼彻斯特宣传协会奖]中获得“最佳播客”[0]，在[2022年数字城市奖]中获得“非营利组织最佳技术使用”[1]，并获得[2022年英国播客奖][2]（最佳家庭播客：铜牌）。成为维珍航空首个面向儿童的机上播客，在他们的[机上杂志][3]中占据两页的头条。该项目的使命是通过将扶手椅冒险商业化来发展我们的业务。这个项目将增加我们的收听、关注、收视率和评论，创造两个新的收入来源。我们的方法特别创新，因为它是专门为克服孩子们没有设备收听播客的挑战而设计的。首先，我们将通过面对面的方法来建立我们的数字观众来克服这个障碍-创建一个适合整个家庭的播客直播节目。该节目将在当地社区巡回演出，帮助我们教育和招募数百名新听众，并为我们的订阅粉丝俱乐部制作内容。其次，我们将通过提供“促销交换”来补充这一点-创造新的促销内容，并与其他儿童播客和相关品牌交换空间-交叉传播和参与。这将有助于我们增加听众和追随者，吸引赞助和广告收入（收入流1），和“听众给予”通过订阅扶手椅冒险球迷俱乐部主办的Patreon-让听众获得铜牌，银，或黄金溢价内容（收入流2）。这些新的收入流将使扶手椅冒险播客可持续的长期-这一术语使我们能够在品牌内开发新产品和服务，并进一步发展我们的业务。[0]：https：//www.business-live.co.uk/economic-development/full-list-2021-mpa-awards-21935628 [1]：https：//www.prolificnorth.co.uk/news/digital-city-festival/2022/03/digital-city-awards-2022-winners [2]：https：//www.britishpodcastawards.com/2022/winners [3]：https://flywith.virginatlantic.com/content/dam/HelpCentre/ife/refresh/magazine/Vera_July_2022.pdf