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Estimating web crawler and bot traffic carbon footprint for a website

估算网站的网络爬虫和机器人流量碳足迹

基本信息

批准号：
10073535
负责人：
金额：
$ 1.36万
依托单位：
INDIGO TREE DIGITAL LIMITED
依托单位国家：
英国
项目类别：
Collaborative R&D
财政年份：
2023
资助国家：
英国
起止时间：
2023 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=10073535
关键词：
Estimating web crawler bot traffic

项目摘要

Indigo Tree have developed our innovative software to measure the carbon footprint of a website based on visitor analytics and the data transferred for each page on the site. This information is used by website editors to identify where reducing the pages size will have the largest impact on reducing the overall carbon footprint of the website as less electricity will be required to serve the pages to the visitor's browser.This project creates a model for the website traffic not tracked by analytics, without having to analyse the server log files, as this would take a lot of energy and these files are not usually available to the website editors. We will then incorporate this model into our software to improve the integrity and accuracy of our calculations.This is important for organisations because as well as tracking their Scope 3 emissions from their website it will help measure the improvements and reduction over time contributing to their organisation Net Zero targets. There is also a direct commercial benefit to the website owner as a website that uses less data to serve each page will be faster which improves search rankings, visitor experience and visitor conversions.The website hosting providers and data centres will transfer less data, so the electricity required for each website and hosting server will be reduced, contributing to their Scope 2 reduction targets. This will contribute towards the government target of reducing the UK energy demand by 15% from 2021 levels by 2030\.

靛蓝树开发了我们的创新软件来测量一个网站的碳足迹，基于访问者分析和网站上每个页面传输的数据。网站编辑使用这些信息来确定减少页面大小对减少网站整体碳足迹的影响最大，因为为访问者的浏览器提供页面所需的电力更少。这个项目创建了一个没有被分析跟踪的网站流量模型，而不必分析服务器日志文件，因为这将花费大量的精力，而这些文件通常对网站编辑来说是不可用的。然后，我们将把这个模型整合到我们的软件中，以提高我们计算的完整性和准确性。这对组织来说很重要，因为除了跟踪其网站上的第3类排放外，它还有助于衡量随着时间的推移对组织净零目标的贡献。对于网站所有者来说，这也是一个直接的商业利益，因为一个网站使用更少的数据来服务每个页面将会更快，从而提高搜索排名，访问者体验和访问者转化。网站托管提供商和数据中心将传输更少的数据，因此每个网站和托管服务器所需的电力将减少，有助于他们的范围2减少目标。这将有助于实现政府的目标，即到2030年将英国的能源需求从2021年的水平减少15%。