2022: 21092 - Scale-up and deployment of Mimica Touch labels to be universally compatible across various brand packaging formats

这个EIT食品项目(由UKRI担保计划资助)将开发Mimica Bump的标签版本；作为循环食品系统的一部分，这是一个创新、准确和反应迅速的过期信息系统，以减少不必要的食物浪费。该项目将由Mimica牵头，菲奥拉尼、总部基地和奥胡斯大学提供支持。全球范围内，三分之一的食物被浪费，70%的食物仍然可以安全食用。供应链上的浪费是一个巨大的经济负担。一个主要问题是令人困惑的&过于谨慎的过期日期，这会导致可食用的食物被扔掉。Bump是一种专利过期标签，根据实际温度条件，当食物/饮料变质时，它会变得凹凸不平。它提供准确、实时的产品新鲜度指示，是食品行业可持续发展和食品教育的游戏规则改变者。该项目将在瓶盖集成开发的基础上，通过集成到Fiorani和ABP产品和当前的制造工艺，使Bump适应于各种包装格式。奥胡斯大学将进行消费者行为变化和食物浪费研究，并进行生命周期评估(净影响研究)，以展示将Bump整合到包装食品中的环境效益。该项目将通过使Bump在项目完成后与其他公司迅速扩大规模来加速减少食物浪费。它将克服消费者对当前固定日期制度的低信任度，提高食品透明度，建立以消费者为中心的食品体系。

This EIT Food project (funded under the UKRI guarantee scheme) will develop a tag version of Mimica Bump; an innovative, accurate & responsive expiry information system to reduce unnecessary food waste as part of a circular food system. The project will be led by Mimica, supported by Fiorani, ABP and Aarhus University.Globally, a third of food produced is wasted, with 70% still safe for consumption. Waste along the supply chain is a large economic burden. A major issue is confusing & overcautious expiry dates, which leads to edible food being thrown away.Bump is a patented expiry label that turns bumpy when food/drinks spoil, based on actual temperature conditions. It provides an accurate, real-time indication of the product’s freshness and is a game-changer in food industry sustainability and food education.Building on the development of a bottle cap integration, this Project will see Bump adapted to be universally compatible with various packaging formats through integration into Fiorani and ABP products and current manufacturing processes. Aarhus University will conduct consumer behaviour change & food waste research, and a Life Cycle Assessment (net impact study) to show the environmental benefits of integrating Bump into packaged foods.The project will accelerate food waste reduction by preparing Bump to rapidly scale with other companies after the project. It will overcome low consumer trust in the current fixed date system, enhance food transparency and build a consumer-centric food system.