Designing the Future of Cloud Emissions Data

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**Designing the Future of Cloud Emissions Data****Problem:*** The world needs to decarbonise rapidly.* The technology sector is responsible for ~4% of global Greenhouse Gas Emissions emissions, similar to global aviation. This is projected to reach 10-30% by 2030\.* Data stored and processed in the cloud is a major source of emissions.* Some regions, including London, have already limited construction of cloud data-centres to reduce electrical-grid demands.* Existing tools for calculating cloud carbon are either user-friendly but inaccurate, or accurate but require highly technical knowledge.**Market Opportunity:*** There is already a large market opportunity for accurate, user-friendly Cloud Emissions Data (CED).* 19,000 companies voluntarily report emissions through CDP, and the top 5 sustainability disclosure bodies collect disclosures from over 30,000 companies annually.**Design Deficiency:*** Currently, CED is gatekept by stakeholders with significant technical knowledge.* This makes it difficult for less technical users, such as Heads of Sustainability (HoS), to understand and use the data.**Project Collaboration:*** The collaboration between Greenpixie and the University of Sussex will bring together the expertise of two organisations with complementary skills and experience.* Greenpixie has a deep understanding of the cloud computing industry and the technical capability to build an accessible CED solution.* The University of Sussex has expertise in planet-centric and design-led research, and developing solutions to 'humanise' complex data.* Combining these capabilities allows us to place planet-centric design at the heart of an emerging ESG data market.**Project Outcomes:*** A better understanding of the needs of HoS and other less technical users of CED.* A planet-centric, design-led approach to CED that is user-friendly and actionable.* A design of a new CED platform for businesses to track and reduce their cloud emissions.**Project Impact:*** The project will have a significant impact on the way that businesses manage their cloud emissions.* The project will make CED more accessible to businesses, which will help them to reduce their emissions and meet their NetZero targets.