BBconnect - a people-centred, system aware design feasibility investigation that aims to define innovation opportunities, generate and evaluate viable ideas for more accessible, effective and integrated bladder and bowel healthcare services.

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BBconnect is a people-centred, system aware design feasibility investigation. We aim to define innovation opportunities, generate and evaluate viable ideas for more accessible, effective and integrated bladder and bowel care services.Clinician-led charity Bladder and Bowel UK and design specialists Lucid Group will collaborate in discovery, co-design and verification of the viability of potential solutions with patients, carers, clinicians and healthcare commissioners.**Vision**We have identified:* Barriers to service-access, for people experiencing bladder and bowel dysfunction.* Potential alignment to NHS priorities, to integrate care, focussed on people's needs.* Opportunities to collect data evidencing positive impact on net-zero targets.**Innovation**The team has identified opportunity for a digital service aimed at:* De-stigmatising early, self-recognition of symptoms* Promoting awareness of the value of seeking early help* Integrating diarisation of factors critical to care -- diet, medication, physiological measurement, exercise and lifestyle.* Better self-management advice* Improved data-gathering and sharing for comprehensive assessment, treatment and monitoring of environmental impacts.**Challenge**We aim to reach a design specification and business plan providing a value-inflection point for post-project investment in development, implementation and scale-up, leading to a sustainable, export-led, UK based business.