Shakespeare Byte Size

莎士比亚字节大小

• 批准号: 100919
• 金额: $ 34.56万
• 依托单位: HEWLETT-PACKARD LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2011
• 资助国家: 英国
• 起止时间: 2011 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=100919
• 关键词: Shakespeare; Byte; Size

The purpose of the project is to connect visitors to Stratford with digitised content exploiting the archives stored and treasured by the Shakespeare Birthplace Trust. Because there are an estimated four million visitors to Stratford annually it’s hoped that this project will raise the awareness of as many of these visitors as possible as to that which the project team’s been working.According to the Trust’s research, of those who have visit, the market is classified as follows: ABC1, 50% international and 50% domestic. 50% are groups and the other 50% are families or individuals. The top visitor markets are USA, France and from Japan. Visitors from the UK constitute the second biggest number after those from America. Given that those from the USA are reckoned to be among the earliest adopters of new technology it is hoped that the creation of the application will appeal to this market and therefore increase its awareness.The Project Team consists of Coventry University’s Serious Games Institute, the Shakespeare Birthplace Trust, The Danwood Group and Hewlett-Packard. The intention of this amalgam is to create a project that will fulfil the brief discussed above.A digital application has been created by the Serious Games Institute that will allow visitors to potentially download onto their mobile phone devices. Those who do will then be taken on a journey by one of a number of characters through Shakespeare’s Stratford and access much of the content of the Shakespeare Birthplace Trust. The intention is that, using augmented reality, visitors will be able to understand more of the historic significance behind areas of Stratford, buildings and the Trust’s content. At each point of the journey within it the application will link to the relevant archive documents. These have been digitally scanned, catalogued and linked using existing technology and some provided by the Project Team. Visitors will then have the opportunity to print the aforementioned content from dedicated printers on site.It is the intention of the Project Team that this business model created can be licensed as could the linked mobile and augmented reality, archive technology.

该项目的目的是利用莎士比亚出生地信托基金存储和珍藏的档案，将斯特拉特福的游客与数字化内容联系起来。由于估计每年有 400 万游客来到斯特拉特福，因此希望该项目能够提高尽可能多的游客对项目团队一直在开展的工作的认识。根据信托基金的研究，在访问过的游客中，市场分为以下几类：ABC1，50% 为国际游客，50% 为国内游客。 50%是团体，另外50%是家庭或个人。最大的游客市场是美国、法国和日本。来自英国的游客人数仅次于美国。鉴于美国被认为是新技术的最早采用者之一，我们希望该应用程序的创建能够吸引该市场，从而提高其知名度。项目团队由考文垂大学严肃游戏研究所、莎士比亚出生地信托基金、丹伍德集团和惠普组成。这个混合体的目的是创建一个能够满足上述概要的项目。严肃游戏研究所创建了一个数字应用程序，允许访问者将其下载到他们的移动电话设备上。那些这样做的人将被其中一位角色带去莎士比亚的斯特拉特福进行一场旅程，并访问莎士比亚出生地信托基金的大部分内容。其目的是，通过增强现实，游客将能够更多地了解斯特拉特福地区、建筑物和信托基金内容背后的历史意义。在旅程的每个点，应用程序都会链接到相关的存档文件。这些已使用现有技术进行数字扫描、编目和链接，其中一些技术由项目团队提供。然后，参观者将有机会在现场用专用打印机打印上述内容。项目团队的目的是，创建的这种商业模式可以像链接的移动和增强现实、存档技术一样获得许可。