SLIPSTREAM - Digital product placement for Internet TV and Video on-demand

Slipstream项目将开发一个全球互联网服务平台演示程序，用于将产品图像和品牌嵌入基于互联网的电视和视频点播频道中，这些频道将根据客户的个人资料信息专门提供给客户。客户研究表明，与目前电视上30秒的插播广告相比，视频中的植入广告更容易被观众接受。由于基于互联网的电视和视频点播服务实现了与客户的一对一链接，因此可以在每个客户的基础上将特定广告嵌入到视频流中。这在传统的卫星和地面广播技术中是不可能的。SLIPSTREAM旨在提供一个端到端的开创性试验演示系统，其中将包括一个机顶盒、一个用户概况系统和一个在线框架，使广播公司能够向广告商提供此类广告。

Project SLIPSTREAM will develop a global Internet service platform demonstrator for in-video embedding of product images and brands into Internet-based TV and video on demand channels that will be specifically served to customer based on their profile information. Customer research has shown that in-video product placement ismuch more accepted by the viewer than the current 30-second interstitial advertising in television. As Internet-based TV and video on demand serviceutilise a 1-to-1 link with the customer, specific advertising can be embedded into the video stream on a customer per customer basis. This is not possible with traditional satellite and terrestrial broadcasting technologies. SLIPSTREAM aims to deliver an end-to-end ground-breaking trial demonstrator system that will include a set-top box,- a user profiling system, and an on-line framework for broadcasters to be able to offer such advertising to advertisers.