CIRCLEUP: 100 Households, 100 Circular Stories: Inspiring Sustainable Living in Europe

CircleUp是一项高度创新的努力，旨在提高微观层面循环做法的传播率，作为实现循环经济的关键一步，优化进出家庭的物质流，并尽可能关闭循环。它寻求通过开发、测试、实施、评估和传播由咨询和信息、游戏化和反馈方法组成的创新行为干预方案来实现目标，并辅之以提供该干预方案的技术解决方案。通过这种创新的行为方式，该项目将通过促进沟通和鼓励参与者质疑现状来塑造社会规范。它将建立和促进个人作为循环公民的社会认同，邀请他们参与和组织集体活动，以加强可持续的社会规范，阻止不可持续的习惯。该项目将利用一种创新的技术工具来刺激和引导互动，使参与者能够与他们直接的邻居或朋友圈以外的人接触。通过分享循环故事和参与集体活动，参与者不仅可以加强社会纽带，满足社会联系和自尊的需求。互动学习环境和模拟工具将支持对可持续消费政策和实践的关键主题进行综合分析和基于模型的评估的能力。基于系统动力学模式的工具将支持对与可持续消费有关的战略和政策进行范围界定和评估。这一干预方案在四个结构和文化不同的国家的100个示范家庭中取得的成功，将展示CircleUp改变人们消费方式的潜力，他们如何从循环经济中受益，并减少社会差距、环境足迹和温室气体排放。

CIRCLEUP is a highly innovative endeavor that aims to increase the diffusion rate of circular practices at the micro level, as a vital step towards achieving a circular economy, optimizing material streams into and out of households and closing the loops wherever possible. It seeks to achieve goal by developing, testing, implementing, evaluating, disseminating an innovative behavioral intervention package consisting of consultation and information, gamification, and feedback approaches, supplemented by a technical solution to provide this intervention package. With this innovative behavioral approach, the project will shape social norms by promoting communication and encouraging participants to question the status quo. It will establish and foster the social identification of individuals as circular citizens, inviting them to engage in and organize group activities that reinforce sustainable social norms and discourage unsustainable habits. Project will leverage an innovative technology tool to stimulate and channel interactions, allowing participants to engage with people beyond their direct circle of neighbours or friends. By sharing circular stories and participating in group activities, participants will not only strengthen social bonds and satisfy the need for social connection and self-esteem. Interactive Learning Environments and simulation tools will support the transfer of insights and develop competencies for integrated analysis and model-based assessments of key sustainable consumption policy and practice topics. System dynamics mode-based tools will support scoping and appraisal of strategies and policies related to sustainable consumption. The success of this intervention package in 100 model households in four structurally and culturally different countries will demonstrate CIRCLEUP's potential to transform the way people consume, how they can benefit from the circular economy, and reduce social disparity, environmental footprints, GHG emissions.