Industrial research into an Instrument to create Trust in Collaborative Childcare

Koru Kids将分享经济带到了育儿领域，让父母更容易分享保姆。共享保姆解决了越来越多的父母面临的问题，他们从事兼职工作，或者说是传统育儿服务无法覆盖的“尴尬”时间。另外，这对孩子们来说很好，他们有朋友一起玩，保姆的收入也增加了。最重要的是，它让家庭更容易获得更好的育儿服务。这使得妇女能够重返工作岗位，孩子能够茁壮成长，家庭可以保持偿付能力。Koru Kids的建议是进行一项研究，创建育儿晴雨表，这是一种衡量育儿方式的工具，有助于在网上建立家庭之间的信任--这是实现保姆分享的关键。这在儿童保育和整个共享经济领域都是创新的。如果可行，这不仅将有助于Koru Kids的家庭配对过程，还将有助于更广泛地理解如何在网上建立信任，这是“分享经济”的一个关键特征。我们为GB 35,098这个项目申请了资金。就Koru Kids的业务而言，该项目的投资回报率将在两年内达到10倍--此外，随着父母重返工作岗位，英国经济将获得更大的生产率提升。开发的技术将首先部署在伦敦，然后部署到海外；这将是一家总部位于英国的全球科技公司。

Koru Kids brings the sharing economy to childcare, by making it much easier for parents to share nannies. Sharing nannies solves the problem faced by increasing numbers of parents who work part time or 'awkward' hours which traditional childcare fails to cover. Plus it's great for the children, who get a friend to play with, and it gives the nanny increased income. Most significantly, it makes great childcare more financially accessible for families. This allows women to go back to work; children to thrive; and families to stay solvent. Koru Kids' proposal is for a research study to create a Parenting Barometer, an instrument to measure parenting style, which helps create trust between families online -- the key thing needed in order for nanny share to occur. This is innovative in childcare and throughout the sharing economy. If feasible, it will not only help with Koru Kids family matching process but will also contribute to broader understanding of how to create trust online, which is a key feature of the 'sharing economy'. We sought funding for this project of £35,098. Return on investment for the project will be x10 over 2 years in terms of Koru Kids’ business -- plus even larger productivity gains for the UK economy as parents are helped to go back to work.The technology developed will be deployed first in London, then abroad; this will be a UK-based global tech company.