Industrial research into an Instrument to create Trust in Collaborative Childcare

对建立协作育儿信任的工具进行工业研究

• 批准号: 102950
• 金额: $ 4.47万
• 依托单位: KORU KIDS LTD
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=102950
• 关键词: Industrial; research; into; Instrument; create

Koru Kids brings the sharing economy to childcare, by making it much easier for parents to share nannies. Sharing nannies solves the problem faced by increasing numbers of parents who work part time or 'awkward' hours which traditional childcare fails to cover. Plus it's great for the children, who get a friend to play with, and it gives the nanny increased income. Most significantly, it makes great childcare more financially accessible for families. This allows women to go back to work; children to thrive; and families to stay solvent. Koru Kids' proposal is for a research study to create a Parenting Barometer, an instrument to measure parenting style, which helps create trust between families online -- the key thing needed in order for nanny share to occur. This is innovative in childcare and throughout the sharing economy. If feasible, it will not only help with Koru Kids family matching process but will also contribute to broader understanding of how to create trust online, which is a key feature of the 'sharing economy'. We sought funding for this project of £35,098. Return on investment for the project will be x10 over 2 years in terms of Koru Kids’ business -- plus even larger productivity gains for the UK economy as parents are helped to go back to work.The technology developed will be deployed first in London, then abroad; this will be a UK-based global tech company.

Koru Kids通过让父母更容易地共享保姆，将共享经济带入了育儿领域。共享保姆解决了越来越多的兼职父母所面临的问题，或者传统托儿服务无法覆盖的“尴尬”时间。此外，这对孩子们来说也很好，他们有了一个可以一起玩的朋友，保姆也增加了收入。最重要的是，它使家庭在经济上更容易获得优质的托儿服务。这使妇女能够重返工作岗位；孩子茁壮成长；以及家庭保持偿付能力。Koru Kids的提议是进行一项研究，创建一个育儿晴雨表，这是一种衡量育儿方式的工具，有助于在网上建立家庭之间的信任——这是实现保姆分担所需要的关键。这在儿童保育和整个共享经济领域都是创新的。如果可行，它不仅有助于Koru Kids家庭配对过程，还将有助于更广泛地了解如何在网上建立信任，这是“共享经济”的一个关键特征。我们为这个项目寻求35,098英镑的资金。就Koru Kids的业务而言，该项目的投资回报将在两年内达到10倍——此外，由于父母们被帮助重返工作岗位，英国经济的生产率将得到更大的提高。开发的技术将首先在伦敦部署，然后在国外部署；这将是一家总部位于英国的全球性科技公司。