A cutting edge digital platform that revolutionises the current business model for the Point-of-Purchase Display industry

一个尖端的数字平台，彻底改变了购买点展示行业当前的商业模式

• 批准号: 104101
• 金额: $ 6.33万
• 依托单位: VOX DIGITAL PARTNERS LTD
• 依托单位国家: 英国
• 项目类别: EU-Funded
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=104101
• 关键词: cutting; edge; digital; platform; revolutionises

"Point-of-Purchase Display (POPD) Signage is regarded as a powerful customer experience medium and an integral part of an enhanced consumer environment. POPDs positively impact customer purchase consideration, building excitement around the product, and can also be a key driver for higher overall purchase satisfaction. Despite the market being valued at €46 billion, the business model for the demand supply of POPDs remains complex and fragmented across a wide range of stakeholders. The duplicated and interrelated nature of the supply relationships results in a failure to fully deliver the POPD core objectives: marketing consistency, improved distribution efficiency, and cost control to maximise ROI.There is a clear business opportunity for an all encompassing digital platform that connects the gaps in the POPD supply chain business model and generates cost efficiencies right across this chain. VOX Digital Partners Ltd has developed VOXPOP, a cutting edge digital platform that facilitates an innovative new business model for POPD demand supply. VOXPOP eliminates the inherent disadvantages of existing supply dynamics and disparate solutions. It seamlessly integrates Brands, Retailers and POPD Service Providers into one streamlined horizontal supply chain, providing a truly disruptive innovation to a multi-billion Euro market."

“购买点显示（POPD）标牌被认为是一种强大的客户体验媒介，也是增强消费者环境的一个组成部分。POPD会积极影响客户的购买考虑，围绕产品建立兴奋，也可以成为提高整体购买满意度的关键驱动因素。尽管市场价值为460亿欧元，但POPD需求供应的商业模式仍然复杂且分散在广泛的利益相关者中。供应关系的重复和相互关联的性质导致无法完全实现POPD的核心目标：营销一致性，提高分销效率和成本控制，以最大限度地提高投资回报率。一个全面的数字平台连接POPD供应链商业模式的差距，并在整个链条上产生成本效益，这是一个明确的商业机会。VOX Digital Partners Ltd开发了VOXPOP，这是一个尖端的数字平台，为POPD需求供应提供了创新的新商业模式。VOXPOP消除了现有供应动态和不同解决方案的固有缺点。它将品牌、零售商和POPD服务提供商无缝集成到一个简化的水平供应链中，为数十亿欧元的市场提供真正的颠覆性创新。"