Digitally Enabled Business Clinic - a cost-effective means of universities supporting SMEs to increase their productivity

数字化商业诊所——大学支持中小企业提高生产力的一种经济高效的方式

• 批准号: 104765
• 金额: $ 5.64万
• 依托单位: NORTHUMBRIA UNIVERSITY
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2018
• 资助国家: 英国
• 起止时间: 2018 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=104765
• 关键词: Digitally; Enabled; Business; Clinic; cost

"We are proposing a feasibility study of a Digitally Enabled Business Clinic (DEBC), building on the success of Northumbria University's Business Clinic (BC).The DEBC will enable businesses to engage with university students and access free business consultancy, providing the latest knowledge from a range of disciplines, leading to positive business outcomes.This project benefits from our experience gained from the tried and tested model of Northumbria's existing BC.We will create, test and evaluate a digitally enabled model of the business clinic, which will enable the highly successful BC approach to be implemented quickly and cost effectively by other universities. Digital media will be used to attract low to mid productivity SMEs and deliver free consultancy services and a range of online webinars.The DEBC will collaborate with our network contacts in particular the NELEP, Asian Business Connexions (ABC is part of the Federation of Asian Business which operates nationally) and the Federation of Small Businesses, helping us target/recruit SMEs from struggling sectors who would benefit from digital advice.The project will reach 30-40 SMEs of low to medium productivity, providing an opportunity to tap into the perspective of 'young eyes' from our motivated and innovative Business School students. The DEBC will provide a cross functional range of advice (including digital marketing, finance, strategic management) through digital media and tools, removing the need for costly physical infrastructure.From our experience since 2013, we know that the Business Clinic model is effective. What makes this project innovative is that we will test an alternative digitally-enabled model, which could be quickly scaled up. The project will determine whether DEBC concept is a cost-effective way for SMEs to interact with a local university, gain pro-bono neutral advice, access state of the art knowledge and have the added value of the younger generation perspective. We will monitor the reach, uptake and impact on business outcomes. We will prepare a ""How to Implement a DEBC Guide"", and a set of compelling case studies to underpin the formation of DEBCs in other regions. The UK industrial Strategy aims to support universities and businesses working together to innovate. Rolling out a network of DEBCs would be an innovative mechanism enabling UK businesses to easily connect with and benefit from existing technologies, new knowledge, insights and fresh perspectives of University Business Schools."

“我们建议在诺森比亚大学商业诊所（BC）成功的基础上进行数字化商业诊所（DEBC）的可行性研究。DEBC将使企业能够与大学生接触，并获得免费的商业咨询，提供一系列学科的最新知识，带来积极的业务成果。这个项目得益于我们从诺森比亚现有BC的久经考验的模式中获得的经验。我们将创造，测试和评估商业诊所的数字化模型，这将使其他大学能够快速和经济有效地实施非常成功的BC方法。数字媒体将用于吸引低至中等生产力的中小企业，并提供免费咨询服务和一系列在线研讨会。DEBC将与我们的网络联系人，特别是NELEP，Asian Business Connexions（ABC是亚洲商业联合会的一部分，在全国范围内运作）和小企业联合会，帮助我们从陷入困境的行业中寻找/招募能够从数字化咨询中受益的中小企业。该项目将覆盖30-40家中低生产率的中小企业，提供了一个机会，利用从我们的积极和创新的商学院学生的“年轻的眼睛”的观点。DEBC将通过数字媒体和工具提供跨职能范围的建议（包括数字营销，财务，战略管理），消除对昂贵的物理基础设施的需求。从我们自2013年以来的经验来看，我们知道商业诊所模式是有效的。这个项目的创新之处在于，我们将测试一种替代的数字化模式，这种模式可以迅速扩大规模。该项目将确定DEBC概念是否是中小企业与当地大学互动的具有成本效益的方式，获得公益中立的建议，获得最先进的知识，并具有年轻一代观点的附加值。我们将监测业务成果的覆盖面、吸收率和影响。我们将准备一份“如何实施DEBC指南“，以及一系列令人信服的案例研究，以支持在其他地区建立DEBC。英国工业战略旨在支持大学和企业共同努力创新。推出DEBC网络将是一种创新机制，使英国企业能够轻松地与大学商学院的现有技术，新知识，见解和新观点联系并从中受益。"