Digitally Enabled Business Clinic - a cost-effective means of universities supporting SMEs to increase their productivity

我们建议在诺森比亚大学商业诊所(BC)成功的基础上，进行一项数字化商业诊所(DEBC)的可行性研究。DEBC将使企业能够与大学生接触并获得免费的商业咨询，提供一系列学科的最新知识，带来积极的商业结果。这一项目受益于我们从诺森比亚现有商业诊所经过试验和测试的模式中获得的经验。我们将创建、测试和评估一个数字启用的商业诊所模型，这将使其他大学能够迅速和经济地实施非常成功的BC方法。我们将利用数码媒体吸引中、低生产力的中小企业，并提供免费的顾问服务和一系列的网上网页。经贸委将与我们的网络联系人合作，特别是NELEP、亚洲商业联系(ABC是在全国经营的亚洲商业联合会的一部分)和小企业联合会，帮助我们从苦苦挣扎的行业中寻找/招募将从数码建议中受益的中小企业。该计划将惠及30-40家低至中等生产力的中小企业，提供机会从我们积极进取和创新的商学院学生的‘年轻眼睛’的角度。DEBC将通过数字媒体和工具提供跨职能的建议(包括数字营销、财务、战略管理)，消除对昂贵的有形基础设施的需求。从我们自2013年以来的经验来看，我们知道商业诊所模式是有效的。这个项目的创新之处在于，我们将测试一种替代的数字模式，这种模式可能会迅速扩大规模。该项目将确定DEBC概念是否一种具有成本效益的方式，让中小企业与本地大学互动，获得公益中立的建议，获取最先进的知识，并具有年轻一代视角的附加值。我们将监测覆盖范围、吸收情况以及对业务成果的影响。我们将编写一份《如何实施经济、社会和文化权利宣言指南》，以及一套令人信服的案例研究，以支持在其他区域形成《经济、社会和文化权利宣言》。英国产业战略旨在支持大学和企业合作创新。推出DEBC网络将是一种创新机制，使英国企业能够轻松地与大学商学院的现有技术、新知识、见解和新视角建立联系并从中受益。“

"We are proposing a feasibility study of a Digitally Enabled Business Clinic (DEBC), building on the success of Northumbria University's Business Clinic (BC).The DEBC will enable businesses to engage with university students and access free business consultancy, providing the latest knowledge from a range of disciplines, leading to positive business outcomes.This project benefits from our experience gained from the tried and tested model of Northumbria's existing BC.We will create, test and evaluate a digitally enabled model of the business clinic, which will enable the highly successful BC approach to be implemented quickly and cost effectively by other universities. Digital media will be used to attract low to mid productivity SMEs and deliver free consultancy services and a range of online webinars.The DEBC will collaborate with our network contacts in particular the NELEP, Asian Business Connexions (ABC is part of the Federation of Asian Business which operates nationally) and the Federation of Small Businesses, helping us target/recruit SMEs from struggling sectors who would benefit from digital advice.The project will reach 30-40 SMEs of low to medium productivity, providing an opportunity to tap into the perspective of 'young eyes' from our motivated and innovative Business School students. The DEBC will provide a cross functional range of advice (including digital marketing, finance, strategic management) through digital media and tools, removing the need for costly physical infrastructure.From our experience since 2013, we know that the Business Clinic model is effective. What makes this project innovative is that we will test an alternative digitally-enabled model, which could be quickly scaled up. The project will determine whether DEBC concept is a cost-effective way for SMEs to interact with a local university, gain pro-bono neutral advice, access state of the art knowledge and have the added value of the younger generation perspective. We will monitor the reach, uptake and impact on business outcomes. We will prepare a ""How to Implement a DEBC Guide"", and a set of compelling case studies to underpin the formation of DEBCs in other regions. The UK industrial Strategy aims to support universities and businesses working together to innovate. Rolling out a network of DEBCs would be an innovative mechanism enabling UK businesses to easily connect with and benefit from existing technologies, new knowledge, insights and fresh perspectives of University Business Schools."