Petit Pli - Clothes That Grow

“Petit Pli （PP）是世界上最具创新精神的童装公司。PP开发了一种创新的商业模式以及正在申请专利的技术，采用以人为本的设计方法进行设计。PP的技术可以让衣服在不发生机械变形的情况下长高700%。PP的服装在扩展后保留了其明确的轮廓，目前定制适合1至4岁的儿童-目前的童装产品不适合这个年龄段。这种能力的服装和PP的技术是显著的。艾伦·麦克阿瑟基金会（Ellen MacArthur Foundation）和废物与资源行动计划（WRAP）已经确定，延长衣服的寿命和使用时间是时尚行业实现碳、水和废物目标的最重要机会之一。他们的研究表明，将服装的使用寿命延长9个月，可以减少20-30%的碳足迹、水足迹和废物足迹。在这个项目中，PP试图探索消费者的需求，以一个容易的目标市场-鉴于现有的知识基础和消费者基础，孕妇装。英敏特（Mintel） 2013年的报告称，尺码技术是孕妇装消费者最关心的问题之一。与此同时，英敏特发现孕妇更有可能购买环保产品。出于这个原因，这个项目的主要目标是：1)通过进行访谈和问卷调查来发现、理解和定义孕妇服客户的需求和行为，以创建一个清晰的创意简报，框架孕妇服的基本设计挑战。2)通过采访和研讨会，发现什么是理想的，适合用途的孕妇装，以创建一个清晰的创意简介，框架孕妇装的基本设计挑战。3)通过用户测试原型，通过访谈和研讨会收集反馈来改进孕妇服产品创意。

"Petit Pli (PP) is the most innovative childrenswear company in the world. PP has developed an innovative business model alongside of a patent-pending technology, designed using human-centric design methodologies. PP's technology allows clothes to growby 700% without mechanical deformation.PP's garments upon extension retain their defined silhouette, currently custom fitting children aged 1 to 4 years old - an age range which current childrenswear products do not cater to. This capability of PP's garments and PP's technology is significant. The Ellen MacArthur Foundation together with Waste & Resources Action Programme (WRAP) have identified that extending the life and use of clothes is one of the most significant opportunities the fashion industry has to reach carbon, water, and waste targets. Their research has shown that extending the life of garments just by nine extra months can reduce carbon, water and waste footprints by around 20-30% each.PP in this project seeks to explore consumer needs for an easy to target market - given existing knowledge base and consumer base, maternity apparel. Mintel reported in 2013 that sizing technologies were among the chief concerns of maternitywear consuers. Together with this Mintel found that pregnant women are more likely to purchase envrionmentally friendly products.For this reason, this project's key objectives are:1) To discover, understand and define the needs and behaviours of maternitywear customers by conducting interviews and given questionnaires for the creation of a clear creative brief that frames the fundamental design challenge in maternitywear.2) To discover what makes a desirable, fit for purpose maternitywear by conducting interviews and workshops for the creation of a clear creative brief that frames the fundamental design challenge in maternitywear.3) To improve maternitywear product ideas generated using feedback collected from interviews and workshops by user-testing prototypes"