Outdoor media banners - Design for recycling

户外媒体横幅 - 回收设计

• 批准号: 131389
• 金额: $ 3.07万
• 依托单位: AXION RECYCLING LTD.
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=131389
• 关键词: Outdoor; media; banners; Design; recycling

Outdoor media waste from predominantly plastic advertising banners produces an estimated 1.1 million square metres of material each year. This waste stream is not currently reused and is difficult to recycle due to the design, construction and mix of materials used to produce the banners. Axion is proposing a collaboration with members of the outdoor media supply chain including; the Outdoor Media Centre, advertising/media companies and designers and manufacturers of advertising banners in order to improve upon current banner designs. The primary objective is to produce a fully and easily recyclable banner, with a secondary objective to explore opportunities for novel printing techniques to overprint plastic sheeting for reuse. Re-designing the advertising banners will greatly assist future reuse and recycling efforts and help to support the establishment of an industry wide collection and recycling scheme.

户外媒体垃圾主要来自塑料广告横幅，每年估计产生 110 万平方米材料。由于用于生产横幅的设计、构造和材料混合，这种废物流目前没有被重复利用，并且很难回收。 Axion 提议与户外媒体供应链成员合作，包括：户外媒体中心、广告/媒体公司以及广告横幅设计者和制造商，以改进当前的横幅设计。主要目标是生产完全且易于回收的横幅，次要目标是探索新颖的印刷技术套印塑料薄膜以供重复使用的机会。重新设计广告横幅将极大地有助于未来的再利用和回收工作，并有助于支持建立全行业的收集和回收计划。