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Good Box - online platform for fresh produce from wholesalers direct to communities & food-insecure groups.

Good Box——批发商直销社区的生鲜农产品在线平台

基本信息

批准号：
62177
负责人：
金额：
$ 9.19万
依托单位：
LEAN LUNCH LTD
依托单位国家：
英国
项目类别：
Feasibility Studies
财政年份：
2020
资助国家：
英国
起止时间：
2020 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=62177
关键词：
Good Box online platform fresh

项目摘要

**Good Box is an innovative new model for affordable delivery of fresh fruit and vegetable produce to local communities.**By ordering as a group, customers will take delivery of fresh fruit and vegetable boxes at discounted prices, with the additional opportunity to donate produce to food charities and non-profits.Combining efficient ordering and logistics with group buying power, the service will link communities directly to local producers and wholesalers, creating more efficient and affordable access to fresh, healthy food.Through delivery to a single point in the community, either a local independent business or a nominated individual, we will enable more efficient delivery and greater scale, minimising delivery vehicle usage. The model will encourage community cohesion whilst securing trade for wholesalers and contributing to those most in need.The service will leverage the existing community and wholesaler relationships, and delivery infrastructure of _Lean Lunch_; an independent Leeds-based healthy food delivery business who recently pivoted from a B2B model to home produce delivery, during Covid-19\.The project will be delivered by an experienced team comprising Lean Lunch resources and external technology & innovation specialists, and will include the following workstreams:* Development of a web platform which enables community groups to organise and make group orders* Development of order and supplier (wholesaler) management technology* Community mobilisation & marketing - promotion of the service in Leeds* Establishment of relationships with local charity organisations* Establishment of relationships & operations with wholesalers* Improvements to delivery optimisationExtension for impactHaving successfully validated the Goodbox concept, launched V1 of our ordering platform and are serving live customers & partnering with local charities. We are now in the process of launching V2 of our ordering platform with a streamlined user experience and additional product offerings.The next imperative for Goodbox is customer acquisition, scaling the service to additional customers across Leeds - feedback so far has shown additional demand in our launch areas, plus demand from areas not yet served. The longer-term plan (beyond the scope of this funding) is to scale Goodbox to other cities once the concept is established.

**Good Box是一种创新的新模式，为当地社区提供负担得起的新鲜水果和蔬菜产品。通过集体订购，顾客将以折扣价获得新鲜水果和蔬菜盒，并有机会将产品捐赠给食品慈善机构和非营利组织。将高效的订购和物流与团购力量相结合，该服务将社区直接与当地生产商和批发商联系起来，创造更高效和更实惠的新鲜，健康食品。通过向社区内的单一地点（无论是当地独立企业还是指定个人）送货，我们将实现更高效的送货和更大的规模，最大限度地减少送货车辆的使用。该模式将鼓励社区凝聚力，同时确保批发商的贸易并为最需要的人做出贡献。该服务将利用现有的社区和批发商关系以及_Lean Lunch_的交付基础设施;一家位于利兹的独立健康食品配送公司，最近从B2B模式转向家庭农产品配送，该项目将由一个经验丰富的团队提供，包括精益午餐资源和外部技术和创新专家，并将包括以下工作流程：* 发展网上平台，让社区团体组织及作出集体订购 * 发展订购及供应商（批发商）管理技术 * 社区动员和营销-在利兹推广服务 * 与当地慈善组织建立关系 * 与批发商建立关系和运营 * 改进交付优化扩展影响力成功验证了Goodbox概念，推出了我们的订购平台V1，并为现场客户提供服务，并与当地慈善机构合作。我们现在正在推出订购平台V2，提供简化的用户体验和更多的产品。Goodbox的下一个当务之急是获得客户，将服务扩展到利兹的更多客户-到目前为止，反馈显示我们推出的地区有更多的需求，加上尚未服务的地区的需求。长期计划（超出了这笔资金的范围）是一旦概念确立，就将Goodbox扩展到其他城市。