'Virtual nannies' to allow parents to work from home successfully

“虚拟保姆”让父母成功在家工作

• 批准号: 69187
• 金额: $ 6.34万
• 依托单位: KORU KIDS LTD
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=69187
• 关键词: Virtual; nannies; allow; parents; work

Problem: Covid-19 has closed childcare settings, while parents work from home. As millions have discovered, it is impossible to work and do childcare simultaneously. The result: terrible stress for parents and children PLUS worsening UK productivity. Productivity matters a lot: the Office of Budgetary Responsibility is predicting a GDP fall of over 30% in 3-month lockdown scenario. We must urgently solve this problem, and allow parents to focus on their work.Existing solutions being used by some parents are inadequate:-Tutoring is expensive and only for older children-Apps and 'broadcasts' for children require parental supervision-TV is undesirable for child development, and parents don't want it-In person nannies are expensiveSolution: Koru Kids will deliver a tech platform and series of interactive programmes for children, incorporating dance, song, movement, acting, and stories, plus a methodology to train childcarers to deliver the programmes at scale. We will deliver childcare that is (a) online (b) personalised and interactive (not a 'broadcast') (c) one-to-many (d) appropriately varied to meet needs of children from age 4 to 10 and (e) able to be delivered by an 'average nanny'. We have the multidisciplinary inhouse team to design the programme, build the software (using existing platform), and deliver operationally.Innovation: No platform or methodology like this currently exists anywhere in the world. There is risk of failure, if we cannot create successful programmes or a methodology to deliver at scale.Value for Money: To deliver quickly and cheaply, the project builds on Koru Kids' existing expertise and technology, including Koru Kids child development principles (incorporating Montessori, Steiner, and RIE) and previous user research. Existing project team has expertise in childcare, teaching/training, UX design, software development.Market size: UK market is £1.7bn , comprising 776,000 children aged 3-12 with professional working parents, each family consuming 15 hours per week @ average £3 per hour per child.Benefits: Families get affordable childcare so parents can work. Children get better care than 'screens'. Employers and economy get more productivity. Goal is additional 20 hours focus per week, = 20-40% productivity increase for professional working parents. Main Project KPI = \# hours childcare delivered (target 30,000 by end Week 12)

问题：新冠肺炎关闭了托儿机构，而父母则在家工作。正如数百万人发现的那样，同时工作和照看孩子是不可能的。其结果是：父母和孩子承受着可怕的压力，加上英国的生产率不断恶化。生产率非常重要：预算责任办公室预测，在3个月的封锁情景下，GDP将下降30%以上。我们迫切需要解决这个问题，让家长专注于工作。一些家长使用的现有解决方案是不够的：-辅导费用昂贵，仅针对年龄较大的孩子-儿童应用程序和广播需要父母监督-电视不适合儿童发展，父母也不想要-亲自保姆昂贵。解决方案：Koru Kids将为儿童提供一个技术平台和一系列互动节目，包括舞蹈、歌曲、动作、表演和故事，以及一种培训儿童照顾者的方法，以规模化地提供节目。我们将提供(A)在线(B)个性化和互动(不是‘广播’)(C)一对多(D)适当变化以满足4至10岁儿童的需求以及(E)能够由“普通保姆”提供的托儿服务。我们有多学科的内部团队来设计项目、构建软件(使用现有平台)并交付运营。创新：目前世界上没有任何地方存在这样的平台或方法。如果我们不能创建成功的项目或大规模交付的方法，就会有失败的风险。物有所值：为了快速、廉价地交付，该项目建立在Koru Kids现有的专业知识和技术基础上，包括Koru Kids儿童发展原则(结合了蒙特梭利、施泰纳和RIE)和以前的用户研究。现有的项目团队在儿童保育、教学/培训、UX设计、软件开发方面拥有专业知识。市场规模：英国市场规模为17亿GB，其中包括77.6万名3-12岁的儿童，父母是专业的工作人员，每个家庭每周消耗15个小时，每个孩子平均每小时3 GB。好处：家庭获得负担得起的托儿所，这样父母就可以工作。孩子们得到的照顾比“屏幕”更好。雇主和经济会获得更高的生产力。目标是每周多花20个小时专注于工作，=职业父母的工作效率提高20%-40%。主要项目KPI=\提供托儿服务的小时数(第12周结束时目标为30,000小时)