Bicycle Chain Lube Delivery System

自1986年以来，Scottoiler一直致力于为摩托车开发和制造屡获殊荣的链条润滑系统。该系统的工作原理是在摩托车行驶时向链条输送润滑油。这增加了自行车链条和链轮的寿命，提高了性能，减少了自行车链条的维护，为车主节省了时间和金钱。该公司位于苏格兰格拉斯哥附近，已经成功地建立了国际声誉和品牌。Scottoiler拥有多渠道的市场策略，包括OEM，批发商，经销商和最终用户网点。这个市场很好理解，产品数量与市场区域的二手和新购买自行车的百分比直接相关。十多年前，该公司考虑为自行车市场开发一种性质类似于摩托车链条润滑器的产品。一些特别的活动在2002年最初原型的开发中达到高潮。然而，没有取得进一步的进展。一些实验室测试表明，除了节省链条维护和链条寿命外，骑自行车的人的表现也可以得到提高。给人的印象仍然是，自行车链条润滑系统的市场机会巨大，但尚未量化。这个市场证明项目的目的是评估链润滑油输送系统的商业可行性和市场需求。

Scottoiler has been developing and manufacturing award winning chain lubrication systemsfor motor bikes since 1986. The system works by delivering lubrication to a motor bike chainas it is driven. This increases the life of the bike chain and sprockets, improves performance,reduces bike chain maintenance saving time and money for the owner. The company basednear Glasgow in Scotland has successfully developed an international reputation and brand.Scottoiler has a multi channel market strategy with OEM, wholeseller, dealer and end useroutlets. This market is well understood with product volumes being directly related as apercentage of both the second hand and newly purchased bikes by market territory.Over a decade ago the company looked at developing a product similar in nature to the motorbike chain lubricator for the bicycle market. Some ad-hoc activity took place culminating inthe development of an initial prototype in 2002. However no further progrees was made.Some laboratory testing suggests that cyclists performance can be enhanced in addition tosavings on chain maintanance and chain life. The impression remains that there is a large and,as yet, un-quantified market opportunity for a chain lubrication system for bicycles. Thepurpose of this Proof of Market project is to assess the commercial viability and marketdemand for a Chain Lube Delivery System.