Bicycle Chain Lube Delivery System

点击翻译按钮获取中文摘要

Scottoiler has been developing and manufacturing award winning chain lubrication systemsfor motor bikes since 1986. The system works by delivering lubrication to a motor bike chainas it is driven. This increases the life of the bike chain and sprockets, improves performance,reduces bike chain maintenance saving time and money for the owner. The company basednear Glasgow in Scotland has successfully developed an international reputation and brand.Scottoiler has a multi channel market strategy with OEM, wholeseller, dealer and end useroutlets. This market is well understood with product volumes being directly related as apercentage of both the second hand and newly purchased bikes by market territory.Over a decade ago the company looked at developing a product similar in nature to the motorbike chain lubricator for the bicycle market. Some ad-hoc activity took place culminating inthe development of an initial prototype in 2002. However no further progrees was made.Some laboratory testing suggests that cyclists performance can be enhanced in addition tosavings on chain maintanance and chain life. The impression remains that there is a large and,as yet, un-quantified market opportunity for a chain lubrication system for bicycles. Thepurpose of this Proof of Market project is to assess the commercial viability and marketdemand for a Chain Lube Delivery System.