Mobile customer segmentation and profiling based on social media and mobile analytics

基于社交媒体和移动分析的移动客户细分和分析

• 批准号: 700284
• 金额: $ 3.19万
• 依托单位: VODERA LTD
• 依托单位国家: 英国
• 项目类别: GRD Proof of Market
• 财政年份: 2013
• 资助国家: 英国
• 起止时间: 2013 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=700284
• 关键词: Mobile; customer; segmentation; profiling; based

Mobile operators are currently looking to investing in analytics tools and capitalise on theirdata from customer usage, preference and patterns of behaviour. We aim to explore themarket opportunity for the development of a toolset that correlates mobile and non mobileknowledge to provide deeper insights into customer behaviour and needs. In effect, the toolsetwill translate the available data into actionable information that the operator can use to engageand better serve customers. It will provide a firm understanding of what the mobile marketrequires, ensuring that it is shaped by actual market needs rather than by theoreticalassumptions.

移动的运营商目前正寻求投资于分析工具，并利用来自客户使用、偏好和行为模式的数据。我们的目标是探索市场机会，开发一个工具集，将移动的和非移动知识相关联，以更深入地了解客户的行为和需求。实际上，该工具可以将可用的数据转换为操作员可以使用的可操作信息，以更好地为客户服务。它将提供对移动的市场需求的坚定理解，确保它是由实际的市场需求而不是理论假设形成的。