Mobile customer segmentation and profiling based on social media and mobile analytics

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Mobile operators are currently looking to investing in analytics tools and capitalise on theirdata from customer usage, preference and patterns of behaviour. We aim to explore themarket opportunity for the development of a toolset that correlates mobile and non mobileknowledge to provide deeper insights into customer behaviour and needs. In effect, the toolsetwill translate the available data into actionable information that the operator can use to engageand better serve customers. It will provide a firm understanding of what the mobile marketrequires, ensuring that it is shaped by actual market needs rather than by theoreticalassumptions.