Mobile customer segmentation and profiling based on social media and mobile analytics

移动运营商目前正寻求投资于分析工具，并利用他们从客户使用、偏好和行为模式中获得的数据。我们的目标是探索市场机会，开发一套工具集，将移动和非移动知识联系起来，以更深入地了解客户行为和需求。实际上，该工具集可以将可用数据转化为可操作的信息，作业者可以使用这些信息来吸引并更好地为客户服务。它将提供对移动市场需求的坚定理解，确保它是由实际市场需求而不是理论假设形成的。

Mobile operators are currently looking to investing in analytics tools and capitalise on theirdata from customer usage, preference and patterns of behaviour. We aim to explore themarket opportunity for the development of a toolset that correlates mobile and non mobileknowledge to provide deeper insights into customer behaviour and needs. In effect, the toolsetwill translate the available data into actionable information that the operator can use to engageand better serve customers. It will provide a firm understanding of what the mobile marketrequires, ensuring that it is shaped by actual market needs rather than by theoreticalassumptions.