Active Video Gaming for behaviour change and childhood obesity prevention

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Youth consume well below the recommended minimum of five fruit and vegetable (FV)servings per day (Baranowski). With nearly 3m children overweight in the UK and 1.5m ofthese obese (National Child Measurement Programme), finding ways to help youth consumemore FV will help decrease their risk of developing adult obesity and diabetes. 92% ofchildren consume more saturated fat than recommended, 86% too much sugar, 72% too muchsalt and 96% do not get enough FV (National Diet and Nutrition). Food related ill health isresponsible for ~10% of morbidity and mortality in the UK, 10% lost DALYS and costs theNHS about £6 bn annually. Children and adolescent begin to gain autonomy over choosingthe food they eat, yet may not have adequate information to make informed choices. Seriousvideo games offer new opportunities for promoting health related diet change among children.Food Dudes will develop an active video game (AVG) to deliver behaviour change in diet inan engaging and accessible format.