课题基金 / 基金详情

Micropply TerraPrinter-TurfX - a multi-colour autonomous turf marking ‘robot’

Micropply TerraPrinter-TurfX - a multi-colour autonomous turf marking ‘robot’
Micropply TerraPrinter-TurfX - 多色自主草坪打标机器人
批准号:
700576
负责人:
金额:
$3.19万
依托单位:
依托单位国家:
英国
项目类别:
GRD Proof of Market
财政年份:
2015
资助国家:
英国
项目状态:
已结题
起止时间:
2015 至 --

项目摘要

项目成果

相关文献

中文摘要
翻译
该项目旨在展示一种自主多色草坪标记“机器人”和“草坪友好型”彩色墨盒“重新填充”的市场可行性。运动场标记(标识/媒体消息)是体育场专业草坪运动场的一种新的多功能补充。它们在向公众传播广告/赞助方面发挥着重要作用,养活了美国万亿美元的广告业,并传递了社交信息(例如,停止欺凌)。因此,草坪标记使场馆所有者能够在黄金地段(在比赛场地和周围地区)建设教育和广告,并向150多个国家的1亿观众/周电视转播。这为体育场馆所有者和提供草坪标识服务的企业带来了大量的全球机会。全球有10万多个专业体育场,每周总共提供75亿个门票。全球标记业的总规模估计为500亿美元,员工人数为25万人。新的草坪标识部分估计价值10亿美元(Gartner,2014)。然而,目前的多色草坪标识标识是人工完成的,需要一个6-8人的团队,使用昂贵的设备(泵、压缩机、喷漆器),并要求预先设计/制造定制的一次性模板,以确保电视转播时正确的标识外观。当前方法的另一个问题是,现有草坪涂料中的色素只能通过应用一种化学物质来去除,这种化学物质不能完全去除草坪上的色素,留下可见的污渍。此外,目前的色素不能堆肥,因此留在地面基质中,防止排水,并对草坪造成不可挽回的损害。这是一个主要的问题,因为一个专业的草坪打球台的安装成本为100万GB,是体育直播中电视转播量的95%。TerraPrint-TurfX解决了这些问题
英文摘要
This project aims to demonstrate market feasibility of an autonomous multi-colour turfmarking ‘robot’ and ‘turf-friendly’ colourant ink cartridge ‘refill’.Sports Pitch Markings (logos/media messages) are a versatile and recent addition toprofessional turf playing surfaces in stadia. They play an important function incommunicating advertising/ sponsorship to public, feeding a US$trillion ad industry, as wellas delivering social messages (e.g. stop bullying). As such, turf markings give facility ownersability to construct education and advertising in prime locations (on both playing surface andsurrounding areas) which are televised to >100m viewers/wk in over 150 countries. This hasled to a wealth of global opportunity for both stadia owners and businesses providing turfmarking services.There are 100,000+ professional stadia globally, together providing 7.5bn seats to ticketholdersevery week. The total global markings industry is estimated at US$50bn, andemployees >250,000 people. The new turf logo segment is estimated at US$1bn (Gartner,2014). However, current multi-colour turf logo marking is done manually, requires a 6-8person team with expensive equipment (pumps, compressors, paint applicators), and requiresbespoke disposable templates designed/manufactured in advance to ensure proper logoappearance when televised. A further problem with current methods is that pigments inexisting turf paints used can only be removed by applying a chemical, which does not entirelyremove pigment from the turf, leaving visible stains. Further, current pigments are notcompostable, so remain in the ground substrate, preventing drainage and irreparablydamaging the turf. This is a major concern since a professional turf playing surface costs >£1m to install and is 95% of what is televised during a live sporting broadcast.TerraPrinter-TurfX solves these problems
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