THINGS3D LIMITED - Digital Rights Management and Brokerage Platform for Personalised Smart 3D Printed Licensed Products

3D打印自己的微型模型（或3D自拍）是由3D打印数据的圣杯（人形）制成的，并且正在慢慢进入主流零售业（例如沃尔玛/ASDA）。然而，大品牌（如阿德曼，环球，派拉蒙，华纳兄弟）的广泛采用，他们希望允许扫描客户与最喜欢的授权“数字”角色（如电影明星，角色，体育名人等）进行“实时”合成，受到以下因素的抑制：(a)大品牌对数据控制/伪造的担忧，(b)对后续增量收入的控制，以及(c)处理速度。3D数据伪造是一个重大挑战。与传统制造业不同，伪造产品需要工具，伪造3D打印产品，或者在游戏或应用程序中使用大型资产，只需要访问数据。假冒给经济造成1.7万亿美元的损失（经合组织，2014年）。许可证拥有者每年损失2500亿美元。（Gartner, 2015; Global License, 2014）。该项目开发的Ownerchip®是世界上第一个数字版权管理和经纪（DRMB）平台，通过安全的云架构和独特的用户体验，将Megabrand IP所有者、被许可人、场馆运营商和大众消费者连接到3d扫描仪、3d打印机和内容/游戏开发商的网络。大品牌知识产权授权每年产生2500亿美元的收入。Ownerchip®DRMB“可以”使消费者3D自拍品牌的可控扩散，产生数十亿美元的新细分市场。该平台和会员制网络“可以”将每个3D扫描仪、3D打印机和用户连接到“物联网”，创建一个无与伦比的3D兆牌授权内容使用数据集。

3D printed miniatures of one’s self (or 3DSelfies) are made by 3D Printing the holy grail of data (a human form), and are slowly making it into mainstream retail (e.g. Walmart/ASDA). However, widespread adoption by MegaBrands (e.g. Aardman, Universal, Paramount, Warner Bros.), who want to allow ‘realtime’ compositing of scanned customers with favorite licensed 'digital' character(s) (e.g. movie stars, characters, sport personalities, etc), is inhibited by: (a) Megabrand fear over data control /counterfeiting, (b) control of follow-on incremental revenue, and (c) process speed. 3D Data Counterfeiting is a major challenge. Unlike traditional manufacturing, where counterfeiting needs tooling, counterfeiting a 3D print, or using a megabrand asset in a game or app, simply requires access to data. Counterfeiting costseconomies US$1.7Trillion (OECD, 2014). License owners lose $250bn/yr. (Gartner, 2015; Global License, 2014).The project develops Ownerchip® - the World’s first Digital Rights Management & Brokerage (DRMB) platform that links Megabrand IP owners, Licensees, Venue Operators, and Mass Consumers to a network of 3d scanners, 3d printers, and content/game developers via a secure cloud architecture and unique visceral user experiences. Megabrand IP Licensing generates US$250bn annually. Ownerchip® DRMB ‘could’ enable a controlled proliferation of brands in consumer 3D Selfies, generating a new $multi-billionsegment. The platform, and membership-style network 'could' link every 3D scanner, 3D printer and user to the ‘Internet of Things’, creating an unparalleled 3D MegaBrand licensedcontent usage dataset.