THINGS3D LIMITED - Digital Rights Management and Brokerage Platform for Personalised Smart 3D Printed Licensed Products

THINGS3D LIMITED - 个性化智能 3D 打印许可产品的数字版权管理和经纪平台

• 批准号: 710815
• 金额: $ 12.62万
• 依托单位: THINGS3D LIMITED
• 依托单位国家: 英国
• 项目类别: GRD Proof of Concept
• 财政年份: 2016
• 资助国家: 英国
• 起止时间: 2016 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=710815
• 关键词: THINGS3D; LIMITED; Digital; Rights; Management

3D printed miniatures of one’s self (or 3DSelfies) are made by 3D Printing the holy grail of data (a human form), and are slowly making it into mainstream retail (e.g. Walmart/ASDA). However, widespread adoption by MegaBrands (e.g. Aardman, Universal, Paramount, Warner Bros.), who want to allow ‘realtime’ compositing of scanned customers with favorite licensed 'digital' character(s) (e.g. movie stars, characters, sport personalities, etc), is inhibited by: (a) Megabrand fear over data control /counterfeiting, (b) control of follow-on incremental revenue, and (c) process speed. 3D Data Counterfeiting is a major challenge. Unlike traditional manufacturing, where counterfeiting needs tooling, counterfeiting a 3D print, or using a megabrand asset in a game or app, simply requires access to data. Counterfeiting costseconomies US$1.7Trillion (OECD, 2014). License owners lose $250bn/yr. (Gartner, 2015; Global License, 2014).The project develops Ownerchip® - the World’s first Digital Rights Management & Brokerage (DRMB) platform that links Megabrand IP owners, Licensees, Venue Operators, and Mass Consumers to a network of 3d scanners, 3d printers, and content/game developers via a secure cloud architecture and unique visceral user experiences. Megabrand IP Licensing generates US$250bn annually. Ownerchip® DRMB ‘could’ enable a controlled proliferation of brands in consumer 3D Selfies, generating a new $multi-billionsegment. The platform, and membership-style network 'could' link every 3D scanner, 3D printer and user to the ‘Internet of Things’, creating an unparalleled 3D MegaBrand licensedcontent usage dataset.

一个人的3D打印微缩模型（或3DSelfies）是由3D打印数据的圣杯（一种人类形式）制成的，并且正在慢慢地使其成为主流零售（例如沃尔玛/ASDA）。然而，MegaBrands（如Aardman、Universal、Paramount、Warner Bros.）的广泛采用，想要允许将扫描的客户与喜爱的许可“数字”人物（例如电影明星、人物、体育名人等）“实时”合成的人受到以下因素的抑制：（a）对数据控制/伪造的兆级恐惧，（B）对后续增量收入的控制，以及（c）处理速度。3D数据伪造是一个重大挑战。与传统制造业不同，伪造需要工具，伪造3D打印或在游戏或应用程序中使用大品牌资产，只需访问数据。伪造成本为1.7万亿美元（经合组织，2014年）。许可证持有者每年损失2500亿美元。（Gartner，2015年;该项目开发了Ownerchip® --全球首个数字版权管理和经纪（DRMB）平台，通过安全的云架构和独特的用户体验，将Megabrand IP所有者、授权商、场馆运营商和大众消费者连接到3D扫描仪、3D打印机和内容/游戏开发商的网络。Megabrand IP Licensing每年产生2500亿美元。Ownerchip® DRMB“可以”实现消费者3D自拍中品牌的可控扩散，产生一个价值数十亿美元的新细分市场。该平台和会员式网络“可以”将每个3D扫描仪，3D打印机和用户连接到“物联网”，创建无与伦比的3D MegaBrand许可内容使用数据集。