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Automated Trademark Monitoring Systems and IP Protection

自动化商标监控系统和知识产权保护

基本信息

批准号：
720516
负责人：
金额：
$ 5.48万
依托单位：
TRADE MARK DIRECT LTD
依托单位国家：
英国
项目类别：
GRD Development of Prototype
财政年份：
2014
资助国家：
英国
起止时间：
2014 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=720516
关键词：
Automated Trademark Monitoring Systems IP

项目摘要

Trade marks offer valuable Intellectual Property rights to owners. Infringement is anincreasing problem worldwide with much such activity online. The sale of trade markinfringing and counterfeit items on websites such as Ebay, Alibaba, Taobao, is well knownand has been the subject of legal action both against sellers and website operators in the EU(see Tiffany v Ebay). The UK's Intellectual Property Office ran a 2013 competition 'How cannew technology..(reduce)..markedly the accessibility of infringing products online'.We have a proof of concept (POC) for a fully automated 'break-through' system that canmonitor for infringement through similarity of all trade marks by any sales listing for aminuscule cost per mark. Using machine learning to identify product / brand names in saleslistings it compares these for aural and visual similarity with all relevant trade marks usingour US patented trade mark similarity software (see our site www.trademarkdirect.co.uk).This comparison is considerably more sophisticated than other techniques (e.g. Levenstein)and produces distance measures with much more finely grained results to automaticallyestablish the degree of infringement.The proposed project will see development of a high volume, scaleable prototype based on thePOC. Additional new algorithms will be developed for a second function that distinguishesbetween identically branded items which are legitimate resales and those that are counterfeit.This development work requires the large data sets the prototype will produce, but the POCcannot.

商标为所有者提供了宝贵的知识产权。侵权是一个日益严重的问题，在世界范围内有许多这样的活动在线。众所周知，在Ebay、阿里巴巴、淘宝网等网站上销售商标侵权和假冒商品一直是欧盟对卖家和网站运营商采取法律的行动的主题（见蒂芙尼诉Ebay）。英国知识产权局在2013年举办了一场名为“新技术如何应用于...（reduce）..我们有一个概念验证（POC）的一个全自动的“突破”系统，可以监测侵权通过所有商标的相似性，任何销售清单为每一个标志的微小成本。使用机器学习来识别销售列表中的产品/品牌名称，它使用我们的美国专利商标相似性软件（请参阅我们的网站www.example.com）将这些产品/品牌名称与所有相关商标进行听觉和视觉相似www.trademarkdirect.co.uk性比较。（例如Levenstein）并产生具有更细粒度结果的距离测量，以自动建立侵权程度。拟议的项目将看到基于POC的大容量可扩展原型开发。第二个功能将开发额外的新算法，在合法转售的相同品牌商品和假冒商品之间进行比较。这项开发工作需要原型产生的大量数据集，但POC不能。