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Lightvert DOP project

Lightvert DOP项目

基本信息

批准号：
720673
负责人：
金额：
$ 31.85万
依托单位：
LIGHTVERT LTD
依托单位国家：
英国
项目类别：
GRD Development of Prototype
财政年份：
2015
资助国家：
英国
起止时间：
2015 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=720673
关键词：
Lightvert DOP project

项目摘要

Large advertising displays require a huge amount of real estate and infrastructure, and createvisual noise, light pollution and significant energy consumption. We, at HaberdasheryLimited have overcome many of these challenges through the novel exploitation of the‘persistence of vision’ effect. This natural visual effect is where the human eye retains afleeting image that is displayed for a fraction of a second.Our patented Lightvert technology is to be used in a revolutionary one-dimensional displaysystem that works to create two-dimensional advertising images using the persistence ofvision effect. We aim to create the largest digital image display in the world, up to 100 metershigh.The benefits compared with traditional digital displays are:- produces a small fraction of the light pollution.- needs a much smaller real estate area.- uses a small fraction of the power consumption.- resulting in little to no lasting impact on the architecture of the building or structure onwhich it is mounted- installations significantly minimize or eliminate planning impact.Haberdashery Limited is an established London based design consultancy, creating landmarklighting sculptures and innovative marketing products, with existing clients, brands andinstitutions around the world. We have already built a Proof of Concept system, but now weare applying for SMART grant funding to conduct substantial R&D to create a full scale preproductionprototype. This prototype will both look and function as expected in the finalproduct and represents a key step to completing the evidence needed to bring the product tomarket.

大型广告展示需要大量的房地产和基础设施，并产生噪音、光污染和巨大的能源消耗。在HaberdasheryLimited，我们通过创新地利用“视觉的持久性”效应克服了其中许多挑战。这种自然的视觉效果是人眼保留显示零点几秒的广告图像的地方。我们的专利Lightvert技术将被用于革命性的一维显示系统，该系统利用视觉效果的持久性来创建二维广告图像。我们的目标是创造世界上最大的数字图像显示器，高达100米。与传统数字显示器相比，好处是：-产生一小部分光污染。-需要更小的房地产面积。-使用一小部分电力消耗。-对其所在建筑或结构的建筑几乎没有持久影响-安装显著减少或消除规划影响。Haberdashery Limited是一家总部位于伦敦的老牌设计咨询公司，与世界各地的现有客户、品牌和机构合作，创造地标照明雕塑和创新的营销产品。我们已经建立了概念验证系统，但现在我们正在申请聪明的拨款，进行实质性的研发，以创造一个全面的预生殖原型。这一原型在最终产品中的外观和功能都将达到预期，并代表着完成将产品推向市场所需证据的关键一步。