Social media influencers as conduits of knowledge in Australia and Asia

社交媒体影响者作为澳大利亚和亚洲知识的渠道

• 批准号: DE190100789
• 负责人: Prof Crystal Abidin
• 金额: $ 30.16万
• 依托单位: Curtin University
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Early Career Researcher Award
• 财政年份: 2019
• 资助国家: 澳大利亚
• 起止时间: 2019-06-19 至 2024-06-30
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DE190100789
• 关键词: Social; media; influencers; conduits; knowledge

This project aims to evaluate how social media influencers can become conduits to communicate information among young people between Australia and East Asia. As icons on the internet who are experts in holding attention and amplifying content, influencers have expanded from being mere commercial enterprises to being conduits of public service information by reaching wide, diverse, and sometimes marginalised youth audiences with important socio-cultural messages. This project will glean lessons from leading influencer ecologies in East Asia (Seoul, Shanghai and Tokyo), to understand how we can use internet-native communication formats to improve inter-cultural knowledge and relations in Australia.

该项目旨在评估社交媒体影响者如何成为澳大利亚和东亚之间年轻人交流信息的渠道。作为互联网上的偶像，他们是吸引注意力和放大内容的专家，影响者已经从单纯的商业企业扩展到公共服务信息的渠道，通过向广泛，多样化，有时被边缘化的青年受众传达重要的社会文化信息。该项目将从东亚（首尔，上海和东京）的主要影响者生态中收集经验教训，以了解我们如何使用互联网原生通信格式来改善澳大利亚的跨文化知识和关系。