COMMUNITY READINESS AND MEDIA PREVENTION CAMPAIGNE

描述：（申请人摘要） 国家预防媒体工作的一个重要潜在影响是， 国家药物和预防犯罪办公室致力于社区参与地方预防 活动 基于社区的努力是有价值的，原因如下： 社区可以组织和寻找资金， 校内干预;他们可以坚持加强执法活动 关于青年药物使用;他们可以提供一个基础设施， 使预防活动制度化;这些活动有助于加强人们对 社区规范不符合青年药物使用。 虽然媒体 预防运动可能会改善社区的气氛， 尽管他们准备充分，但他们不太可能独自克服行动的障碍。 的 拟议的研究将测试社区准备干预措施的效果， 与ONDCP媒体宣传活动的影响相比， 在8个匹配的对照社区没有这样的支持性干预。 社区领导人对社区准备情况的看法发生变化， 将测量初中/初中学生的态度和行为。 这一努力可能有助于为媒体干预提供一种新的模式， 通过相对有效的社区动员努力， 其潜在影响。 此外，社区的存在或不存在 准备活动，包括当地媒体的努力，也可以 提高质量的有效性，以理论为基础的学校 干预措施。 我们还将测试校内干预的效果 在社区准备治疗与对照社区。 我们将通过以下方式实现这一目标： 比较态度的变化，介导物质使用的影响，以及 物质使用行为本身的不同变化水平， 在短期和一年的随访中， 与七年级学生相比， 在同一个社区的比较学校谁没有。

DESCRIPTION: (Applicant's Abstract) One important potential impact of national prevention media efforts such as ONDCP is on the readiness of communities to take engage in local prevention activities. Community-based efforts are valuable for several reasons: Communities can organize and find funding for quality, theory-based in-school interventions; they can insist on greater law enforcement activity concerning youth substance use; they can provide an infrastructure for institutionalizing prevention activities; they help reinforce perceptions of community norms inconsistent with youth substance use. However, while media prevention campaigns are likely to enhance the climate for community readiness, they are unlikely alone to overcome obstacles to action. The proposed study will test the effects of community readiness interventions in eight communities, as compared with effects of ONDCP media campaign exposure in eight matched control communities absent such supportive intervention. Change in both community leader perceptions of community readiness and middle/junior high school student attitudes and behaviors will be measured. This effort may help inform a new model for media interventions, coupling them with relatively efficient community mobilization efforts, to maximize their potential impact. In addition, the presence or absence of community readiness activities, including locally-based media efforts, can also serve to enhance the effectiveness of quality, theory-based in-school interventions. We will also test the effects of an in-school intervention in community readiness treatment vs. control communities. We will do so by comparing change in attitudes that mediate substance use effects as well as differential levels of change in substance use behaviors themselves, in both the short-term and in a one-year follow-up, among seventh-grade students who receive a theory-based in-school intervention compared to seventh graders in comparison schools in the same community who do not.