COMMUNITY READINESS AND MEDIA PREVENTION CAMPAIGNE

描述：(申请人摘要) 国家预防媒体努力的一个重要潜在影响，如 ONDCP是关于社区是否准备好参与当地预防工作 活动。基于社区的努力很有价值，原因有几个： 社区可以组织和寻找基于理论的高质量资金 学校干预；他们可以坚持更多的执法活动 关于青少年物质使用；它们可以提供基础设施 使预防活动制度化；它们有助于加强对 社区规范与青少年物质使用不一致。然而，虽然媒体 预防运动可能会改善社区的氛围 做好准备，他们不太可能独自克服采取行动的障碍。这个 拟议的研究将测试社区准备干预的效果 8个社区，与ONDCP媒体活动曝光的影响相比较 在8个匹配的对照社区中，没有这种支持性干预。 社区领袖对社区就绪性的看法和 将测量初中/初中生的态度和行为。 这一努力可能有助于形成一种新的媒体干预模式，即耦合 以相对有效的社区动员努力，最大限度地 它们的潜在影响。此外，社区的存在或不存在 准备活动，包括当地的媒体努力，也可以起到作用 增强素质实效性，理论性在校 干预措施。我们还将测试校内干预的效果 在社区就绪性治疗与对照社区。我们将在以下时间做到这一点 比较调节物质使用效果的态度的变化以及 物质使用行为本身的不同程度的变化，在两者中 在短期和一年的随访中，在七年级学生中 与七年级学生相比，接受基于理论的学校干预 比较同一社区中哪些学校没有这样做。

DESCRIPTION: (Applicant's Abstract) One important potential impact of national prevention media efforts such as ONDCP is on the readiness of communities to take engage in local prevention activities. Community-based efforts are valuable for several reasons: Communities can organize and find funding for quality, theory-based in-school interventions; they can insist on greater law enforcement activity concerning youth substance use; they can provide an infrastructure for institutionalizing prevention activities; they help reinforce perceptions of community norms inconsistent with youth substance use. However, while media prevention campaigns are likely to enhance the climate for community readiness, they are unlikely alone to overcome obstacles to action. The proposed study will test the effects of community readiness interventions in eight communities, as compared with effects of ONDCP media campaign exposure in eight matched control communities absent such supportive intervention. Change in both community leader perceptions of community readiness and middle/junior high school student attitudes and behaviors will be measured. This effort may help inform a new model for media interventions, coupling them with relatively efficient community mobilization efforts, to maximize their potential impact. In addition, the presence or absence of community readiness activities, including locally-based media efforts, can also serve to enhance the effectiveness of quality, theory-based in-school interventions. We will also test the effects of an in-school intervention in community readiness treatment vs. control communities. We will do so by comparing change in attitudes that mediate substance use effects as well as differential levels of change in substance use behaviors themselves, in both the short-term and in a one-year follow-up, among seventh-grade students who receive a theory-based in-school intervention compared to seventh graders in comparison schools in the same community who do not.