ICE BREAKER
ICE BREAKER
批准号:
77509
负责人:
金额:
$18.94万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --
中文摘要
** 项目愿景 ** -ICEBREAKER是一款物理数字徽章,通过引入安全性、效率和趣味性,为活动行业提供高质量的网络体验。智能徽章为与会者提供了流畅的体验,使他们能够通过集成的社交距离措施获得与他人相处的信心,通过视觉线索有效地导航空间,将他们引向具有共同兴趣的人,并进行更有意义的面对面对话,这些对话被数字记录下来供以后使用。 ** 重点领域 ** -破冰者联合收割机结合了各种技术,通过提供一种多功能产品,可以无缝集成到任何活动环境中,以增强与会者的网络体验,从而解决活动行业中的面对面和数字网络监督问题。** 主要目标 ** -通过破冰者徽章,Hirsch & Mann(H&M)的目标是根据政府最新的COVID-19相关指导方针,为与会者在合理的距离内建立网络安全。徽章还提供智能视觉提示,以识别整个活动空间中具有共同兴趣的与会者,从而在他们必须与他人联系的有限时间内进行更富有成效的对话。此外,徽章还旨在与现有的活动应用程序进行安全集成,以数字方式记录活动期间建立的连接。这些解决方案可能会减少空间中的整体移动,因为参加者到网络的流动将通过徽章变得更有指导性和目的性。一旦活动结束,收集的数据和活动见解将为组织者提供将此参与信息用于超出此活动范围的KPI的可能性。
英文摘要
**Project Vision** - The ICEBREAKER is a physical-digital badge equipped to provide high-quality networking experiences for the event industry by introducing safety, efficiency and playfulness. The smart badge offers a smooth experience for attendees allowing them to gain confidence in being around others through integrated social distancing measures, to navigate the space efficiently through visual cues which lead them to people with shared interests, and to have more meaningful in-person conversations that are digitally recorded for later use. **Focus Areas** - The ICEBREAKERS combine various technologies to solve in-person and digital networking oversights in the event industry, by offering a multi-functional product that can be seamlessly integrated within any event context to enhance the networking experience of attendees. **Key Objectives** - Through the ICEBREAKERS badges, Hirsch & Mann's (H&M) objectives are to introduce safety, for attendees' to network within reasonable proximity based on the latest COVID-19 related guidelines from the government. The badges also offer smart visual cues to identify attendees with shared interests across the event space, leading to more fruitful conversations during the limited time they have to connect with others. The badges are additionally designed to offer secure integration with already existing event App, digitally recording connections established during the event. These solutions may potentially lead to a reduced overall movement in the space, as the flow of attendees to network will become more guided and purposeful via the badge. Once the event is over, the collected data and event insights will offer organizers the possibility to use this engagement information for their own KPI's beyond the scope of this event.
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