ICE BREAKER

破冰活动

• 批准号: 77509
• 金额: $ 18.94万
• 依托单位: HIRSCH & MANN LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=77509
• 关键词: ICE; BREAKER

**Project Vision** - The ICEBREAKER is a physical-digital badge equipped to provide high-quality networking experiences for the event industry by introducing safety, efficiency and playfulness. The smart badge offers a smooth experience for attendees allowing them to gain confidence in being around others through integrated social distancing measures, to navigate the space efficiently through visual cues which lead them to people with shared interests, and to have more meaningful in-person conversations that are digitally recorded for later use. **Focus Areas** - The ICEBREAKERS combine various technologies to solve in-person and digital networking oversights in the event industry, by offering a multi-functional product that can be seamlessly integrated within any event context to enhance the networking experience of attendees. **Key Objectives** - Through the ICEBREAKERS badges, Hirsch & Mann's (H&M) objectives are to introduce safety, for attendees' to network within reasonable proximity based on the latest COVID-19 related guidelines from the government. The badges also offer smart visual cues to identify attendees with shared interests across the event space, leading to more fruitful conversations during the limited time they have to connect with others. The badges are additionally designed to offer secure integration with already existing event App, digitally recording connections established during the event. These solutions may potentially lead to a reduced overall movement in the space, as the flow of attendees to network will become more guided and purposeful via the badge. Once the event is over, the collected data and event insights will offer organizers the possibility to use this engagement information for their own KPI's beyond the scope of this event.

**项目愿景** -破冰船是一个物理数字徽章，通过引入安全、高效和有趣，为活动行业提供高质量的网络体验。智能徽章为与会者提供了流畅的体验，使他们能够通过综合的社交距离措施获得与他人相处的信心，通过视觉线索有效地导航空间，引导他们找到有共同兴趣的人，并进行更有意义的面对面对话，这些对话将被数字记录以供以后使用。**焦点领域** - ICEBREAKERS结合各种技术，通过提供可在任何活动环境中无缝集成的多功能产品，来解决活动行业中的现场和数字网络疏忽问题，以增强与会者的网络体验。**主要目标** -通过ICEBREAKERS徽章，好施（H&M）的目标是根据政府发布的最新COVID-19相关指南，为与会者在合理的距离内建立网络提供安全保障。这些徽章还提供了智能的视觉提示，以识别在整个活动空间中有共同兴趣的与会者，从而在有限的时间内与他人进行更富有成效的对话。此外，这些徽章还可以与现有的活动应用程序进行安全集成，以数字方式记录活动期间建立的连接。这些解决方案可能会潜在地减少空间的整体移动，因为通过徽章，与会者的网络流动将变得更有针对性和目的性。活动结束后，收集的数据和活动见解将为组织者提供在活动范围之外使用这些参与信息的可能性。