Creation of a patentable technology platform to allow advertisers to buy television advertising space directly from any television channel in the market

创建可申请专利的技术平台，允许广告商直接从市场上的任何电视频道购买电视广告空间

• 批准号: 81560
• 金额: $ 21.64万
• 依托单位: MEDIA EXCHANGE GROUP LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=81560
• 关键词: Creation; patentable; technology; platform; allow

Media Exchange Group Ltd (MediaEx) is a rapidly growing UK-based SME specialising in media and advertising. MediaEx was founded by David Fenlon (a consultant in media buying with ten years' experience) and Rikki Gorman (a technology integrator and developer). Trading TV advertising space is a highly manual, archaic, inefficient and opaque process and an enormous amount of capital leaking out of the trade through inefficiencies. MediaEx will create a patentable technology platform which will be the first digital exchange to allow advertisers to buy TV advertising space directly from any TV channel in the market.

Media Exchange Group Ltd（MediaEx）是一家快速发展的英国中小企业，专门从事媒体和广告业务。MediaEx由大卫芬隆（一位拥有十年经验的媒体购买顾问）和Rikki Gorman（一位技术集成商和开发商）创立。交易电视广告空间是一个高度手动的，陈旧的，低效的和不透明的过程，大量的资本通过低效率从交易中流失。MediaEx将创建一个可申请专利的技术平台，这将是第一个允许广告商直接从市场上任何电视频道购买电视广告空间的数字交易平台。