Piracy Monitor

MUSO是一家技术公司，为版权所有者保护数字内容，并为娱乐、体育和广告行业提供一套独特的数据、商业见解和机会，以将因盗版而流失的观众货币化。该公司成立于2010年，总部设在伦敦，旨在为任何想要利用其在线知识产权的人解决盗版和未经许可的消费带来的日益增长的市场挑战。据估计，全球数字盗版给美国电影和电视行业造成的损失至少为292亿美元，每年高达710亿美元（美国商会全球创新政策中心- 2019）。盗版是一种在法律渠道之外运作的活动，它一直被证明是非常具有挑战性的，导致版权所有者和IP代理没有被授权制定基于数据的战略决策来解决这个长期存在和普遍存在的盗版问题。MUSO与全球领先的版权所有者和知识产权机构的合作，使他们找到了一个新的、高度创新的盗版测量解决方案的市场机会。MUSO将承担一项雄心勃勃的项目，在一系列盗版生态系统的基础上，实时测量和准确量化全球数字媒体盗版消费。这一解决方案将使版权所有者能够在多个盗版生态系统中实时深入了解盗版对任何给定游戏的全球影响。利用这些数据，他们可以调整和优化他们的反盗版策略。由于盗版需求反映了对内容的合法需求，版权所有者可以额外使用这些数据来通知许可和内容生产策略。

MUSO is a technology company that protects digital content for rights-holders as well as providing the entertainment, sports and advertising sectors with a unique set of data, business insights and opportunity to monetise audiences lost to piracy. The company was founded in 2010 and headquartered in London to solve the growing market challenges from piracy and unlicensed consumption for anyone wanting to exploit their IP rights online.Global digital piracy costs the US film and TV industry at least an estimated $29.2 billion and as much as $71 billion annually (US Chamber of Commerce's Global Innovation Policy Center - 2019). Piracy is an activity that operates outside of legal channels it has historically proven to be highly challenging to measure, leading to rights owners and IP agencies not being empowered to make data led strategy decisions to tackle this long standing and prevalent problem of piracy.MUSO's work with globally leading rights owners and IP agencies has led them to identify a market opportunity for a new and highly innovative piracy measurement solution.MUSO will undertake an ambitious project to measure and accurately quantify global digital media piracy consumption on a title-by-title basis in real-time, and across a range of piracy ecosystems.This solution will enable rights owners to deeply understand the global impact of piracy for any given title in real-time, across multiple piracy ecosystems. Using this data they can adjust and optimise their anti-piracy strategy. As piracy demand mirrors legal demand for content, rights owners can additionally use this data to inform licensing and content production strategies.