Piracy Monitor

盗版监控器

• 批准号: 830245
• 金额: $ 63.71万
• 依托单位: MUSO TNT LIMITED
• 依托单位国家: 英国
• 项目类别: Innovation Loans
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=830245
• 关键词: Piracy; Monitor

MUSO is a technology company that protects digital content for rights-holders as well as providing the entertainment, sports and advertising sectors with a unique set of data, business insights and opportunity to monetise audiences lost to piracy. The company was founded in 2010 and headquartered in London to solve the growing market challenges from piracy and unlicensed consumption for anyone wanting to exploit their IP rights online.Global digital piracy costs the US film and TV industry at least an estimated $29.2 billion and as much as $71 billion annually (US Chamber of Commerce's Global Innovation Policy Center - 2019). Piracy is an activity that operates outside of legal channels it has historically proven to be highly challenging to measure, leading to rights owners and IP agencies not being empowered to make data led strategy decisions to tackle this long standing and prevalent problem of piracy.MUSO's work with globally leading rights owners and IP agencies has led them to identify a market opportunity for a new and highly innovative piracy measurement solution.MUSO will undertake an ambitious project to measure and accurately quantify global digital media piracy consumption on a title-by-title basis in real-time, and across a range of piracy ecosystems.This solution will enable rights owners to deeply understand the global impact of piracy for any given title in real-time, across multiple piracy ecosystems. Using this data they can adjust and optimise their anti-piracy strategy. As piracy demand mirrors legal demand for content, rights owners can additionally use this data to inform licensing and content production strategies.

Muso是一家科技公司，为版权所有者保护数字内容，并为娱乐、体育和广告行业提供一套独特的数据、商业见解和机会，让因盗版而失去的观众赚钱。该公司成立于2010年，总部设在伦敦，旨在为任何想在网上利用其知识产权的人解决盗版和未经许可消费带来的日益增长的市场挑战。全球数字盗版给美国影视业造成的损失估计至少为292亿美元，每年高达710亿美元(美国商会的全球创新政策中心-2019)。盗版是一种在合法渠道之外运作的活动，历来被证明具有极大的挑战性，导致版权所有者和知识产权机构无法做出以数据为导向的战略决策，以解决这个长期且普遍存在的盗版问题。MUSO与全球领先的版权所有者和知识产权机构的合作使他们为新的高度创新的盗版测量解决方案找到了市场机会。MUSO将开展一个雄心勃勃的项目，实时、逐个标题地测量和准确量化全球数字媒体盗版消费，这一解决方案将使版权所有者能够跨多个盗版生态系统，实时深入地了解任何给定图书的盗版对全球的影响。利用这些数据，他们可以调整和优化他们的反盗版战略。由于盗版需求反映了对内容的合法需求，版权所有者还可以使用这些数据来为许可和内容生产战略提供信息。