Development of a Method of Fusing Traditional Marketing Methods with Digital Technology Enabling Return on Investment to be Measured Electronically

开发一种将传统营销方法与数字技术相融合的方法，从而能够以电子方式衡量投资回报

• 批准号: 86337
• 金额: $ 11.74万
• 依托单位: PURCH IT LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=86337
• 关键词: Development; Method; Fusing; Traditional; Marketing

Purch It Limited is an SME that was founded by Justin Edlagan, Karl Murray, Mark Gardner, and Katy Hackers. The COVID-19 pandemic has impacted the advertisement industry, resulting in lower profitability and reduced overhead expenses. Thus, this industry is currently in a dire situation. PurchIt's software will aid in improving this situation as it enables customers to interact directly with advertised products, thereby improving customer retention and advertising companies' profitability.

Purch it Limited是一家由贾斯汀·埃德拉根、卡尔·默里、马克·加德纳和凯蒂·黑客创立的中小企业。新冠肺炎疫情影响了广告业，导致盈利能力下降，管理费用减少。因此，这个行业目前处于可怕的境地。PurchIt的软件将有助于改善这种情况，因为它使客户能够直接与广告产品互动，从而提高客户保留率和广告公司的盈利能力。