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Marketplace to build new low-carbon revenue streams for struggling SMEs

Marketplace to build new low-carbon revenue streams for struggling SMEs
为陷入困境的中小企业建立新的低碳收入来源的市场
批准号:
86699
负责人:
金额:
$11.1万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --

项目摘要

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中文摘要
翻译
中小企业约占英国营业额的一半,但60%的人认为它们将在2021年4月之前倒闭。受新冠疫情封锁影响最严重的行业是那些依赖人群聚集的行业,即艺术、娱乐和休闲行业。我们已经看到许多活动提供商试图为虚拟观众调整他们的课程,但他们发现他们现有的客户基础并没有在线关注他们。由于无法继续亲自组织小组会议,而且建立新的虚拟追随者的挑战太大,许多人没有收入。近70%的零工工人表示他们现在没有收入,只有23%的人有存款。通过拥抱和鼓励数字作为一种社交媒体,我们将帮助活动提供商找到新的客户和收入,并以减轻碳化副作用的方式满足国家的社会需求。人们对高质量的虚拟活动的需求在不断增长,我们在More Human已经看到了这一点,我们为社区领袖客户提供了当前的活动列表和票务产品,但领袖们不知道如何找到所需的供应商来运行它们。因此,我们开始手动招募、注册和匹配活动提供者到社区,但规模受到我们能力的限制。我们这个项目的目标是建立一个自动化这个过程的市场,这样做,使180个受影响最严重的小型活动提供商企业能够快速获得新客户,并在6个月内恢复45万英镑的收入(在项目完成后的一年内增加到100万英镑),同时降低188吨二氧化碳的风险,以满足离线需求。通过这个项目,我们将建立第一个“激情经济”服务市场,将活动提供商与寻找在线活动的既定社会团体联系起来。该产品构建将利用我们当前客户的需求,自动化现有的手动任务,并使我们能够更快地为更多的提供商提供服务,帮助他们在为时已晚之前产生收入。供应商将注册,列出他们的活动,并将他们的可用性填充到日历中。这些细节将进入我们的上市目录和我们现有的客户,社区领袖,将能够预订他们并分享收入。
英文摘要
SMEs account for around half of UK turnover but 60% believe they will be out of business by April 2021\. The sectors hardest hit financially by the COVID-19 lockdown are those that rely on gathering groups of people together, namely the arts, entertainment and leisure industries.We've seen many Activity Providers attempting to adapt their classes for a virtual audience but they have found that their existing customer base doesn't follow them online. Unable to continue to run group sessions in person and with the challenge of building a new virtual following too great, many are left with no income. Almost 70% of gig workers said they now have no income, and only 23% have some money saved.By embracing and encouraging digital as a social medium, we will help Activity Providers find new customers and revenue, and cater to the country's social needs in a way that mitigates carbonisation side-effects.There is a rising demand for high quality virtual events, something we at More Human have seen for ourselves serving our Community Leader customers with our current events listing and ticketing product, but the Leaders don't know how to go about finding the Providers required to run them. So we started manually recruiting, onboarding, and matching Activity Providers to communities on a scale limited by our capacity.Our goal with this project is build a marketplace to automate this process, and in so doing, enable 180 of the most affected small Activity Provider businesses to land new customers fast, and recover £450,000 revenue within 6 months (increasing to £1m within a year of project completion) whilst mitigating a risk of 188 tonnes of CO2 were demand to be met offline.With this project, we will build the first ever 'passion economy' marketplace for services, to connect Activity Providers with established social groups who are looking for online activities.This product build will leverage the demand from our current customers, automate existing manual tasks, and enable us to serve a greater number of Providers sooner, helping them generate revenue before it's too late. Providers will register, list their activities and populate a calendar with their availability. These details will go into our listing catalogue and our existing customers, Community Leaders, will be able to book them and share revenues.
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