Developing a multidimensional smartphone edu-tainment platform to improve mental health amongst lower middle class, working class and unemployed in the UK

精神疾病是一个越来越明显的社会问题。根据MIND的数据，英国人口的心理健康状况在COVID-19期间恶化，预计在重返工作岗位和随后的深度经济衰退期间，心理健康水平将恶化。市场上的大部分心理健康解决方案是为10%的人口设计的，他们已经拥有必要的资源来投资于自我改善，加剧了现有的健康不平等。Method X Studios于2020年推出的早餐节目应用Wakey专注于其他90%：让每个人都能获得良好的心理健康信息，并结束心理健康贫困差距的第一步。Wakey提供了一个9分钟的早间教育娱乐节目，向观众讲话。虽然有一个强烈的娱乐重点，该节目的内容是理论和证据为主导，借鉴认知和第三波心理治疗和积极心理学干预的方法。Method X Studios的愿景是创建一个基于智能手机的多维教育娱乐平台，提供免费的心理健康内容。这需要一种超越早晨的整体方法，提供睡前功能，并在一般情况下，根据人们的需求量身定制更个性化的方法。我们将心理健康信息与娱乐相结合，以吸引观众的方法使其独一无二，因为大多数现有的心理健康应用程序都存在参与度低的问题。因此，我们提高人们的心理健康素养，帮助建立长期支持所需行为改变的弹性和情感健康。

Mental ill health is an increasingly apparent problem across society. According to MIND, the mental health of the UK population has deteriorated during COVID-19 and the levels of mental health are expected to worsen during the return to work and subsequent deep recession. The bulk of mental health solutions in the market are designed for the 10% of the population who already have the necessary resources to invest in self-improvement, exacerbating existing health inequalities. Wakey, a breakfast show app that Method X Studios launched in 2020, is focused on the other 90%: the first step to make good mental health information accessible to everyone and to end the mental health poverty gap. Wakey delivers a 9-minute morning edu-tainment show that speaks to the audience. While there is a strong emphasis on entertainment, the show's content is theory and evidence led, drawing on approaches from cognitive and third-wave psychotherapies and positive psychology interventions. Our vision at Method X Studios is to create a multidimensional smartphone-based edu-tainment platform that provides free mental health content. This entails a holistic approach that goes beyond morning, offering a bedtime feature and in general, a more personalised approach tailored to people's needs. Our approach of combining mental health information with entertainment, in order to engage the audience makes it unique, as majority of existing mental health apps have the problem of low engagement. As a result, we increase people's mental health literacy, help to build resilience and emotional wellbeing that in long term supports desired behaviour change.