Pervasive Media Fellowship

西英格兰大学的Jonathan Dovey教授将与普普性媒体工作室合作开展两个项目，普普性媒体工作室是由分水岭媒体中心于2008年2月启动的一个新媒体创新环境。该奖学金将为工作室网络带来学术研究方法，以便为其工作建立一个长期、累积和可持续的知识库。研究员会问两个问题。什么是普及媒体？随着新技术向我们承诺更加互联的世界，一个“物联网”，既定的媒体生产、传播和接收渠道正在慢慢地重新制定。普适计算的乌托邦式修辞会认为，我们正处于一个新的前沿。这些事态发展需要高度关注；这里的方法将是查看一些自我定义的“普适媒体”应用的案例研究，以建立并开始定义实践、美学和体验的共同核心。这项研究将通过帮助媒体专业人士、公众成员、专员、品牌、客户和资助机构创建一种共同语言来理解什么是普惠媒体，从而推动创意产业新部门的发展。研究金提出的第二个问题是数字媒体的价值是什么？数字媒体已经从模拟物稀缺的时代创造了一个媒体充裕的时代——现有的政治经济模式正在逐渐不稳定。两大科技趋势正在重塑创意产业：Web 2.0带来了用户生成内容（UGC）的快速增长，这正在改变内容的制作和传递方式；网络化和上下文感知的渠道有望改变访问和消费内容的方式。该奖学金将把媒体政治经济学的学术研究方法应用于文化产业案例研究，以了解新一代网络创意人士如何创造可持续的价值模式。这些调查结果将通过出版物、讲习班和新的培训活动加以传播，以促进普及媒体部门的发展。

Professor Jonathan Dovey of the University of the West of England will run two projects in partnership with the Pervasive Media Studio, a new media innovation environment launched by Watershed Media Centre in Feb 2008. The Fellowship will bring academic research methods to the Studio network in order to build a long term, cumulative and sustainable knowledge base into its work. The Fellowship will ask two questions. What is Pervasive Media? As the rhetoric of new technologies promise us ever more connected worlds, an 'internet of things', the established channels of media production, dissemination and reception are being slowly reformulated. The utopian rhetoric of Ubiquitous Computing would argue that we are at a new frontier. These developments need critical attention ; the method here will be to look at a number of case studies in self defined 'Pervasive Media' applications to establish and begin to define the common core of practices, aesthetics and experiences. The research will advance the development of a new sector of creative industry by helping to create a common language for media professionals, members of the public, commissioners, brands, clients, and funding bodies to understand what Pervasive Media are. The second question addressed by the Fellowship is what is value in digital media ? Digtial media has created an age of media plenty from the era of analogue scarcity - the existing patterns of political economy are being gradually destabilised. Two major technology trends are reshaping the creative industries: Web 2.0 has created a rapid growth of User Generated Content (UGC) which is changing the way content is made and delivered; networked and context-aware channels promise to change the way content is accessed and consumed. The Fellowship will bring academic research methods in the political economy of the media to bear on cultural industry case studies to produce knowledge about how the new generation of web native creatives are creating sustainable value models. These findings will in turn be disseminated through publication, workshops and new training events in order to advance the development of Pervasive Media sector.