MASS MEDIATED DRUG PREVENTION IN A MULTIETHNIC SAMPLE

描述：（申请人摘要） 该项目的目的是制定基于理论的战略， * 促进建立专门针对 青少年的特殊心理。 承认青少年的 日益增长的个性化，控制和自主的需求，这项工作利用 从反应理论和精心制作的可能性得出的见解 模型来构建针对儿童的信息结构， 青少年在不同的发展阶段，不同种族， 背景 该研究的目标是提供从业人员和 科学家们掌握了最有效的说服手段， 并向青少年宣传开始吸毒和吸毒的危险。 的 指导研究的原则将允许概括的发展 这可在各种预防毒品的情况下得到有效利用。 最终，我们的目标是创造一个有说服力的战略， 我们目标样本的特殊性 在这个以学校为基础的项目中，我们 建议提出不同发展阶段的目标（根据 学校年级：将使用4年级、7年级和10年级的学生） 信息通过一个涉及，高科技，互动，多媒体 演示文稿. 避孕药和吸入剂是 信息，其发展构成了第一年的主要目标， 这项工作 目标受众将按种族地位细分。 消息被归因于，并提出，无论是同行（一个年轻的 青少年）或成人来源。 采用两种消息形式： 强调源和消息的控制功能（“您必须 这个... 你必须这样做“），另一个是目标的自由， 选择（“你决定...... ").这种4路设计提供了足够宽的 基金会测试了一系列重要的中介因素，在青少年 接受预防毒品的媒体。

DESCRIPTION: (Applicant's Abstract) The aim of this project is the development of theory-based strategies that foster construction of anti-drug communications tailored specifically to the particular psychology of the adolescent. Acknowledging the adolescent's growing need for individuation, control, and autonomy, this work makes use of insights derived from reactance theory and the elaboration likelihood model to structure the construction of messages that target children and adolescents at different developmental stages, and of different ethnic backgrounds. The goal of the research is to provide practitioners and scientists with information about the most efficacious means of persuading and informing adolescents about the dangers of drug initiation and use. The principles that guide the research will allow development of generalizations that may be usefully employed in a variety of drug-prevention contexts. Ultimately, our aim is to create a persuasive strategy that meshes with the peculiarities of our targeted sample. In this school-based project, we propose to present targets of different developmental stages (as inferred by grade in school: 4th, 7th, and 10th graders will be used) with anti-drug information via an involving, high tech, interactive, multi-media presentation. Marijuana and inhalants are the primary focus of the messages, whose development constitutes a major goal of the first year of this work. The target audience will be segmented by ethnic status. Messages are ascribed to, and presented by, either a peer (a young adolescent) or an adult source. Two message forms are employed: one emphasizes the controlling features of the source and message ("You must do this... you must behave in this way..."), the other the target's freedom of choice ("You decide..."). This 4-way design provides a sufficiently broad foundation to test a host of important mediating factors in adolescent acceptance of drug-prevention media.