Creating Sustainable Innovation through Design for Behaviour Change

拟议的项目将导致对作为可持续创新驱动力的行为改变的设计进行第一次全面概述。这将为制定有效实施可持续创新的成功战略奠定基础，方法是设计公共和私营服务提供者的行为改变，重点放在中小企业身上。设计是可持续创新的重要驱动力，因为它能够实现以人为中心的新见解和新视角，并由于其催化的多学科性质而管理不确定性。人们认识到，行为改变的设计迄今还缺乏一个包括生态、经济和社会观点和方法的总体和连贯的框架。目前，行为改变设计中最著名的领域是可持续设计，其次是健康和福祉设计、安全设计和社会设计。虽然研究已经显示出重大的机会，但在专业和公共背景下的认识才刚刚出现。该项目汇集了一个重要的跨学科和多机构网络，这些网络包括关键的国内和国际学术合作伙伴和非学术利益相关者，他们对通过行为改变设计实现可持续创新感兴趣。因此，它将汇集两组利益攸关方：学术研究中行为改变设计的主要支持者，以及有兴趣通过设计促进行为改变的相关公共和私营服务提供商。调查将集中在两个主要范畴：检讨现时主要的行为改变设计模式和方法，包括可持续的行为改变设计、说服科技、用意设计、留心设计、社会责任设计、设计出罪案及打击罪案等。该网络包括其中几种理论的支持者，提供了一个独特的机会，以提供一个全面的审查，能够找出不同领域的行为改变设计的不同方法和做法之间的共性和差异。这项检讨将为建立一个整体架构奠定基础，该架构可容纳和协调目前支离破碎的方法。这项计划将调查公营和私营服务提供者目前对可持续创新的理解、需要和差距，以及如何透过运用改变行为的设计，更有效地解决这些问题。为此，相关的非学术利益相关者将首先通过广泛的在线调查获得当前的知识和关注，其次将从中寻找相关的感兴趣的非学术利益相关者，并邀请他们参加多个有针对性的焦点小组讨论，以获取有关采用和实施行为改变设计策略的理解、挑战和机会的关键数据。网络合作伙伴将利用与最重要的设计研究网络和设计商业伙伴关系的链接，探索利用设计研究促进创新业务的需求和机会。我们将特别关注公共和私营服务提供者，特别是中小企业如何从这项研究中受益。该网络将产生一系列战略成果，包括一个互动的在线项目资源，根据学术界和非学术界利益相关者的观点和方法对该领域进行的全面最先进的审查，以及一个关于为改变行为而设计的国际网络，利用成果工作坊和社交媒体参与并向广泛的受众传达项目结果。

The proposed project will result in the first holistic overview of design for behaviour change as a driver for sustainable innovation. This will provide a basis for developing successful strategies for the effective implementation of sustainable innovation through design for behaviour change by public and private service providers with focus on SMEs. Design is a significant driver for sustainable innovation, because it is able to realise new insights and perspectives that are people-centred as well as manage uncertainty due to its catalytic multi-disciplinary nature. Recognised for some time, design for behaviour change is as yet lacking an overarching and coherent framework to include ecological, economic and social perspectives and approaches. The best-known area of design for behaviour change currently is sustainable design, followed by design for health and well-being, safety design, and social design. While research has shown significant opportunities, realisation in professional and public contexts is only emerging.The project brings together a significant inter-disciplinary and multi-institutional network of key national and international academic partners and non-academic stakeholders with an interest in sustainable innovation through design for behaviour change. It will thus bring together two sets of stakeholders: key proponents of design for behaviour change from academic research, and relevant public and private service providers with an interest in facilitating behaviour change through design. This will allow the project uniquely to explore current key approaches to design for behaviour change in a wide range of applications, including safety design, design for health and well-being, and social design.The investigation will focus on two main areas: The review of current key models and approaches of design for behaviour change, comprising Design for Sustainable Behaviour Change, Persuasive Technology, Design with Intent, Mindful Design, Socially Responsible Design, Designing out Crime and Design against Crime, amongst others. Including proponents of several of these theories, the network offers the unique opportunity to provide an overarching review that is able to draw out commonalities and differences between the various approaches and practices in the different areas of design for behaviour change. This review will form the basis for establishing a holistic framework that can accommodate and provide strategic co-ordination of the current fragmented approaches.The project will investigate current understandings, needs and gaps concerning sustainable innovation by public and private service providers, and how to address them more effectively through the use of design for behaviour change. For this purpose, relevant non-academic stakeholders will be engaged firstly through a broad online survey to elicit current knowledge and concerns, and from which secondly relevant interested non-academic stakeholders will be identified and invited to participate in a number of targeted focus group discussions to elicit key data concerning understanding, challenges and opportunities of adopting and implementing design for behaviour change strategies.The network partners will utilise links into the most important Design Research Networks and Design Business Partnerships to explore the needs and opportunities for using design research to facilitate innovation businesses. In particular, we will focus on how public and private service providers, particularly SMEs, can benefit from this research.The network will produce a range of strategic outputs including an interactive online project resource, a comprehensive state-of-the-art review of the field drawing on both academic and non-academic stakeholder views and approaches, and an international network on design for behaviour change, using a results workshop and social media to engage and communicate the project results to a broad range of audiences.