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Tracking IP Across the Creative Technologies project (TRI-PACT)

跨创意技术项目追踪知识产权 (TRI-PACT)

基本信息

批准号：
AH/M010481/1
负责人：
Sarah Atkinson
金额：
$ 5.04万
依托单位：
University of Brighton
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2015
资助国家：
英国
起止时间：
2015 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FM010481%2F1
关键词：
Tracking IP Across Creative Technologies

项目摘要

The 'Tracking IP Across the Creative Technologies' project (TRI-PACT) aims to advance the research agenda and stimulate creative and strategic thinking around the management, protection, sharing, access, use and reuse of Intellectual Property (IP) within and across the technology-rich creative domains of Film, Broadcast and Games.Near-universal digitization of creative media combined with ubiquitous high-bandwidth internet access has transformed media consumption behaviours, patterns and expectation. The ever-increasing convergence in form between film, broadcast and computer games mean that audiences can simultaneously and seamlessly engage with all three on multiple devices. Although there is some reuse of resources and content across these domains (for example the CGI that is generated in films can then be used by the games industry), single-media IP frameworks and licensing strategies have remained largely in-place, which has restricted the wider sharing of the rich materials generated by these industries with their audiences, other practitioners, researchers and educationalists in this new and converged landscape.This shifting context requires a convergence in thinking about how to manage and protect IP to facilitate cross-media sharing, access, use and reuse. The problem is compounded by the fact that the complexities of digital audiovisual content are at such a level, that potentially every frame of film, video or CGI, individual element of a set, phrase of a script or CGI character, could potentially have a different set of licensing and IP issues attributed to it. In current and emerging digital asset management technologies, such legal, contractual and rights data can be generated within the production cycle and recorded within the metadata that accompanies each piece of content, but access to this by external stakeholders is limited; contractual rights, privacy, legal implications are all hidden from view, and there is a lack of transparency and clarity around how such materials can be discovered, accessed, used and reused by different audience constituencies.The TRI-PACT project draws together a group of key stakeholders (practitioners, researchers, educationalists and industry partners) to rethink and re-imagine current IP structures within Film, Broadcast and Games production toward a new enabling model of IP management and protection that facilitates cross-media sharing, access, use and reuse. Each domain has its own unique set of challenges, with divergent practices and structures whilst also sharing many commonalities. By bringing together key representatives of these three fields, the project will facilitate knowledge exchange, evolve shared understandings of IP, develop requirements case studies through cross-domain dialogue and explore novel approaches to IP management, through technical sketches which extend current and emerging digital asset management technologies to incorporate explicit, detailed modelling of IP. The key deliverables from the project will be a set of guidelines to support stakeholders wishing to engage with the approach in their IP management practice and a shared roadmap towards more substantive professional and technical integration and support, augmented by the case studies and associate technical sketches to provide a more detailed exposition of the main principles of the approach.TRI-PACT directly benefits from the work of the AHRC-funded cross-disciplinary 'Deep Film Access Project' (DFAP), which explores how digital assets and associated metadata can be mapped, organized and interlinked to enable richer and enhanced appreciation and understandings of the materials generated by film production and its concomitant work processes. TRI-PACT partners include researchers working internationally across Film, Broadcast and Game with a specific interest in IP. Commercial and cultural partners from Film, Broadcast and Games include BFI, BBC and UKIE

“跨创意技术追踪知识产权”项目（TRI-PACT）旨在推进研究议程，并激发围绕电影、广播和游戏等技术丰富的创意领域内知识产权（IP）的管理、保护、共享、访问、使用和再利用的创造性和战略性思考。创意媒体近乎普遍的数字化与无处不在的高带宽互联网接入相结合，改变了媒体消费行为、模式和期望。电影、广播和电脑游戏之间的形式日益融合，意味着观众可以在多种设备上同时无缝地与三者互动。尽管在这些领域中存在一些资源和内容的重复使用（游戏邦注：例如电影中生成的CGI可以用于游戏行业），但单一媒体IP框架和许可策略在很大程度上仍然存在，这限制了这些行业与观众、其他从业者、研究人员和教育工作者在这个新的融合领域中更广泛地共享丰富的材料。这种变化的环境要求我们在思考如何管理和保护知识产权以促进跨媒体共享、访问、使用和重用方面达成一致。数字视听内容的复杂性是如此之高，以至于电影、视频或CGI的每一帧，一个集合的单个元素，一个脚本或CGI角色的短语，都可能有不同的授权和IP问题。在当前和新兴的数字资产管理技术中，这些法律、合同和权利数据可以在生产周期内生成，并记录在每条内容的元数据中，但外部利益相关者对这些数据的访问是有限的；合同权利、隐私和法律含义都被隐藏在视线之外，而且关于这些材料如何被不同的受众群体发现、访问、使用和再利用缺乏透明度和明确性。TRI-PACT项目将一组主要利益相关者（从业者、研究人员、教育工作者和行业合作伙伴）聚集在一起，重新思考和设想目前电影、广播和游戏制作中的知识产权结构，以实现一种新的知识产权管理和保护模式，促进跨媒体共享、访问、使用和再利用。每个领域都有自己独特的挑战，有不同的实践和结构，同时也有许多共同点。通过汇集这三个领域的主要代表，该项目将促进知识交流，发展对知识产权的共同理解，通过跨领域对话开发需求案例研究，并通过扩展当前和新兴数字资产管理技术的技术草图探索知识产权管理的新方法，以纳入明确、详细的知识产权建模。该项目的主要可交付成果将是一套指导方针，以支持希望在其知识产权管理实践中采用该方法的利益相关者，以及一份共享的路线图，以实现更实质性的专业和技术整合和支持，并通过案例研究和相关技术草图进行补充，以更详细地阐述该方法的主要原则。TRI-PACT直接受益于ahrc资助的跨学科“深度电影访问项目”（DFAP）的工作，该项目探索如何对数字资产和相关元数据进行映射、组织和相互关联，从而能够更丰富、更深入地欣赏和理解电影制作及其相关工作过程中产生的材料。TRI-PACT的合作伙伴包括电影、广播和游戏领域的国际研究人员，他们对IP有特殊的兴趣。电影、广播和游戏领域的商业和文化合作伙伴包括英国电影协会、英国广播公司和英国大学