Tracking IP Across the Creative Technologies project (TRI-PACT)

“在创意技术中跟踪知识产权”项目（TRI-PACT）旨在推进研究议程，并激发围绕电影，广播和游戏。创意媒体近乎普及的数字化，宽带互联网接入改变了媒体消费行为、模式和期望。电影、广播和电脑游戏之间的形式日益融合，意味着观众可以在多个设备上同时无缝地与这三种形式互动。尽管在这些领域中存在一些资源和内容的重用（例如，电影中产生的CGI可以被游戏行业使用），单媒体IP框架和许可策略在很大程度上仍然存在，这限制了这些行业与观众，其他从业者，这一不断变化的背景要求人们在如何管理和保护知识产权以促进跨媒体共享、获取、使用和再利用的问题上进行统一思考。数字视听内容的复杂性达到了这样一个水平，即电影、视频或CGI的每一帧、一组中的单个元素、脚本或CGI字符的短语都可能潜在地具有归因于它的不同的许可和IP问题集合，这一事实使问题变得更加复杂。在当前和新兴的数字资产管理技术中，例如法律的，合同和权利数据可在制作周期内生成，并记录在每一内容所附的元数据中，但外部利益攸关方获取这些数据的机会有限;合同权利、隐私、法律的影响都被隐藏起来，在如何让不同的受众群体发现、获取、使用和再利用这些材料方面缺乏透明度和清晰度。（从业人员、研究人员、教育工作者和行业合作伙伴）重新思考和设想电影、广播和游戏制作中的现有知识产权结构，以建立一种新的知识产权管理和保护模式，促进跨媒体共享、获取、使用和再利用。每个领域都有自己独特的挑战，有不同的做法和结构，同时也有许多共同点。通过将这三个领域的主要代表聚集在一起，该项目将促进知识交流，发展对知识产权的共同理解，通过跨领域对话开发需求案例研究，并通过技术草图探索知识产权管理的新方法，这些草图扩展了当前和新兴的数字资产管理技术，以纳入知识产权的明确，详细的建模。该项目的主要成果将是一套指导方针，以支持希望在其知识产权管理实践中采用该方法的利益攸关方，以及一个共同的路线图，以实现更实质性的专业和技术整合和支持，通过案例研究和相关的技术草图，对该方法的主要原则进行了更详细的阐述。TRI-PACT直接受益于AHRC的工作-基金资助的跨学科的“深度电影访问项目”（DFAP），探讨如何数字资产和相关的元数据可以映射，组织和互连，使电影制作及其伴随的工作流程所产生的材料更丰富和增强的欣赏和理解。TRI-PACT的合作伙伴包括在电影、广播和游戏领域开展国际工作的研究人员，他们对知识产权有着特殊的兴趣。来自电影、广播和游戏的商业和文化合作伙伴包括BFI、BBC和UKIE

The 'Tracking IP Across the Creative Technologies' project (TRI-PACT) aims to advance the research agenda and stimulate creative and strategic thinking around the management, protection, sharing, access, use and reuse of Intellectual Property (IP) within and across the technology-rich creative domains of Film, Broadcast and Games.Near-universal digitization of creative media combined with ubiquitous high-bandwidth internet access has transformed media consumption behaviours, patterns and expectation. The ever-increasing convergence in form between film, broadcast and computer games mean that audiences can simultaneously and seamlessly engage with all three on multiple devices. Although there is some reuse of resources and content across these domains (for example the CGI that is generated in films can then be used by the games industry), single-media IP frameworks and licensing strategies have remained largely in-place, which has restricted the wider sharing of the rich materials generated by these industries with their audiences, other practitioners, researchers and educationalists in this new and converged landscape.This shifting context requires a convergence in thinking about how to manage and protect IP to facilitate cross-media sharing, access, use and reuse. The problem is compounded by the fact that the complexities of digital audiovisual content are at such a level, that potentially every frame of film, video or CGI, individual element of a set, phrase of a script or CGI character, could potentially have a different set of licensing and IP issues attributed to it. In current and emerging digital asset management technologies, such legal, contractual and rights data can be generated within the production cycle and recorded within the metadata that accompanies each piece of content, but access to this by external stakeholders is limited; contractual rights, privacy, legal implications are all hidden from view, and there is a lack of transparency and clarity around how such materials can be discovered, accessed, used and reused by different audience constituencies.The TRI-PACT project draws together a group of key stakeholders (practitioners, researchers, educationalists and industry partners) to rethink and re-imagine current IP structures within Film, Broadcast and Games production toward a new enabling model of IP management and protection that facilitates cross-media sharing, access, use and reuse. Each domain has its own unique set of challenges, with divergent practices and structures whilst also sharing many commonalities. By bringing together key representatives of these three fields, the project will facilitate knowledge exchange, evolve shared understandings of IP, develop requirements case studies through cross-domain dialogue and explore novel approaches to IP management, through technical sketches which extend current and emerging digital asset management technologies to incorporate explicit, detailed modelling of IP. The key deliverables from the project will be a set of guidelines to support stakeholders wishing to engage with the approach in their IP management practice and a shared roadmap towards more substantive professional and technical integration and support, augmented by the case studies and associate technical sketches to provide a more detailed exposition of the main principles of the approach.TRI-PACT directly benefits from the work of the AHRC-funded cross-disciplinary 'Deep Film Access Project' (DFAP), which explores how digital assets and associated metadata can be mapped, organized and interlinked to enable richer and enhanced appreciation and understandings of the materials generated by film production and its concomitant work processes. TRI-PACT partners include researchers working internationally across Film, Broadcast and Game with a specific interest in IP. Commercial and cultural partners from Film, Broadcast and Games include BFI, BBC and UKIE