Centre of Excellence for Policy and Evidence in the Creative Industries

英国的创意产业是一项国家经济实力。自本世纪初以来，就业、出口和产出增长轻松超过了其他经济领域。然而，这种快速增长的背后是结构性挑战和商业不确定性。虽然关于创意产业的学术研究也在快速增长，但在证据基础上仍存在重大差距。经济合作委员会将设法解决这些问题，并在用于为有关创意产业的决策提供信息的证据的质量和数量方面实现逐步改变。我们建议将PEC的工作活动组织成五个重叠的工作链，每个工作链由一个英国专家研究中心领导，并通过一个由Nesta担任主席的管理委员会进行协调。我们在下面列出了我们目前对优先事项的思考，然而，在PEC运营的第一年，我们将与行业和政策制定者就研究问题进行广泛磋商，并通过持续参与和委托研究活动的混合，保持PEC的研究议程的相关性和包容性。在工作链1创意集群，由苏塞克斯大学科学政策研究单位领导，我们希望通过挖掘官方，开放和在线数据源来绘制和可视化英国的创意集群，并使用基于ahrc资助的布莱顿融合和创意融合东北研究中使用的调查工具来填补数据空白。我们将调查当地创意产业和其他产业之间的溢出效应，并开展前瞻性活动，让行业和政策制定者参与未来的机遇和挑战。在由工作基金会（The Work Foundation）牵头的“工作链2技能、人才和多样性”项目中，我们将追踪创意产业不断变化的就业需求。创意产业的人才供应跟不上需求——人才多样性的缺乏加剧了这一挑战。此外，技术、消费和全球趋势正在推动生产方法和商业模式的转变，创造了对“融合”创意、数字和创业技能的需求。PEC将探讨行业、政策制定者和教育工作者应如何应对。在工作链3知识产权、商业模式、融资渠道和内容监管方面，我们希望开发数字和开放数据工具，以巩固知识产权对创造性生产和消费、商业模式变化和新兴数据经济的影响的证据。我们将研究在不断发展的技术、全球化和英国脱欧的背景下，英国AV内容的生产、发行和国际开发所面临的挑战。我们还将研究创意产业融资的障碍，以及政策应如何解决这些障碍。在由卡迪夫大学新闻、媒体和文化学院领导的艺术、文化和公共服务广播工作领域，我们希望专注于文化机构和公共服务广播公司的公共投资所带来的创意产业价值创造的机会和风险。重点将是分析在艺术、娱乐和新闻领域使用数字技术所带来的挑战（包括平台扩展、数据分析和个性化以及实验），以及政策制定者、监管机构和资助者可以做些什么来支持价值创造。在纽卡斯尔大学商学院领导的工作链5创意产业和国际竞争力课程中，我们将更好地了解英国在国际经济中的创意产业，包括外国直接投资、移民和贸易如何影响创意产业的空间分布。我们还建议提高我们对英国脱欧对创意产业影响的理解，并为国际贸易和投资政策提供信息，以促进他们未来的利益。

The UK's creative industries are a national economic strength. Since the turn of the decade, employment, exports and output growth has easily outstripped that in the rest of the economy. Yet, behind this rapid growth lies structural challenges and business uncertainties. And while there has also been rapid growth in academic research on the creative industries, major gaps remain in the evidence base. The PEC will seek to address these and bring about a step change in the quality and quantity of evidence used to inform decision-making with respect to the creative industries. We propose to organise the PEC's work activities in five overlapping workstrands, each led by an expert UK research centre, and coordinated through a Management Board, chaired by Nesta. We indicate our current thinking on priorities below, however in the first year of the PEC's operation we will consult extensively with industry and policymakers on research questions and beyond that keep the PEC's research agenda relevant and inclusive through ongoing engagement and a mixture of commissioning research activities.In workstrand 1 Creative Clusters, led by the Science Policy Research Unit at Sussex University, we want to map and visualise the UK's creative clusters by mining official, open and online data sources, and plugging data gaps using a survey instrument based on that used in the AHRC-funded Brighton Fuse and Creative Fuse North East studies. We will investigate local spillovers between creative and other industries, and conduct foresight activities that will engage industry and policymakers on future opportunities and challenges.In workstrand 2 Skills, Talent and Diversity, led by The Work Foundation, we will track the evolving employment needs of the creative industries. The supply of talent to the creative industries has failed to keep pace with demand - a challenge exacerbated by a lack of diversity. Further, technological, consumer and global trends are driving a shift in production methods and commercial models, creating the need for 'fused' creative, digital and entrepreneurial skills. The PEC will explore how industry, policymakers and educators should respond. In workstrand3 Intellectual Property, Business Models, Access to Finance and Content Regulation, led by CREATe at Glasgow University, we want to develop digital and open data tools that consolidate the evidence on the effects of IP rights on creative production and consumption, changes in business models, and the emerging data economy. We will undertake research on the challenges for the production, distribution and international exploitation of UK AV content in the context of evolving technologies, globalisation and Brexit. We will also research barriers to finance in the creative industries and how policies should address these.In workstrand4 Arts, Culture and Public Service Broadcasting, led by the School of Journalism, Media and Culture at Cardiff University, we want to focus on the opportunities and risks for value creation in creative industries arising from public investment in cultural institutions and public service broadcasters. A priority will be to analyse the challenges arising from the use of digital technologies in the arts, entertainment and news (including platform expansion, data analytics and personalisation, and experimentation), and what policymakers, regulators and funders can do to support the creation of value. In workstrand 5 Creative Industries and International Competitiveness, led by Newcastle University Business School, we will deliver a better understanding of the UK's creative industries in the international economy, including how FDI, immigration and trade influences the spatial distribution of the creative industries. We also propose to improve our understanding of the consequences of Brexit for the creative industries and to inform international trade and investment policies to promote their interests going forward.