Centre of Excellence for Policy and Evidence in the Creative Industries

英国的创意产业是一个国家的经济实力。自本世纪初以来，就业、出口和产出的增长都轻松超过了其他经济领域。然而，在这种快速增长的背后，隐藏着结构性挑战和业务不确定性。虽然关于创意产业的学术研究也有了快速增长，但在证据基础上仍然存在重大差距。PEC将寻求解决这些问题，并使用于为创意产业决策提供信息的证据的质量和数量发生阶段性变化。我们建议在五个相互重叠的工作部门组织PEC的工作活动，每个工作部门由一个英国专家研究中心领导，并通过一个由Nesta担任主席的管理委员会进行协调。我们在下面说明了我们目前对优先事项的想法，但在PEC运作的第一年，我们将就研究问题及以后的问题与行业和政策制定者进行广泛磋商，通过持续参与和一系列委托研究活动保持PEC的研究议程的相关性和包容性。在由苏塞克斯大学科学政策研究单位领导的Workstrand 1 Creative Clups中，我们希望通过挖掘官方、开放和在线数据来源来绘制英国创意集群的地图并将其可视化，并使用基于AHRC资助的布莱顿引信和创意引信东北研究中使用的调查工具来填补数据缺口。我们将调查创意产业和其他产业之间的本地溢出效应，并开展前瞻性活动，让业界和政策制定者参与未来的机遇和挑战。在Work Foundation领导的工作流2，技能、人才和多样性中，我们将跟踪创意产业不断变化的就业需求。创意产业的人才供应未能跟上需求的步伐--缺乏多样性加剧了这一挑战。此外，科技、消费和全球趋势正在推动生产方式和商业模式的转变，催生了对“融合”的创意、数字和创业技能的需求。PEC将探讨行业、政策制定者和教育工作者应该如何应对。在由格拉斯哥大学Create领导的工作组3知识产权、商业模式、获取金融和内容监管方面，我们希望开发数字和开放数据工具，以巩固知识产权对创意生产和消费、商业模式变化和新兴数据经济的影响的证据。我们将研究在不断发展的技术、全球化和英国退欧的背景下，英国影视内容的制作、发行和国际开发面临的挑战。我们还将研究创意产业的融资障碍以及政策应如何解决这些障碍。在加的夫大学新闻、媒体和文化学院领导的艺术、文化和公共服务广播工作4中，我们希望重点关注公共投资于文化机构和公共服务广播公司带来的创意产业价值创造的机会和风险。重点将是分析在艺术、娱乐和新闻领域使用数字技术带来的挑战(包括平台扩展、数据分析和个性化以及实验)，以及政策制定者、监管机构和资助者可以做些什么来支持价值创造。在纽卡斯尔大学商学院领导的Workstrand 5创意产业和国际竞争力课程中，我们将更好地了解英国创意产业在国际经济中的地位，包括外国直接投资、移民和贸易如何影响创意产业的空间分布。我们还建议提高对英国退欧对创意产业影响的理解，并为国际贸易和投资政策提供信息，以促进它们未来的利益。

The UK's creative industries are a national economic strength. Since the turn of the decade, employment, exports and output growth has easily outstripped that in the rest of the economy. Yet, behind this rapid growth lies structural challenges and business uncertainties. And while there has also been rapid growth in academic research on the creative industries, major gaps remain in the evidence base. The PEC will seek to address these and bring about a step change in the quality and quantity of evidence used to inform decision-making with respect to the creative industries. We propose to organise the PEC's work activities in five overlapping workstrands, each led by an expert UK research centre, and coordinated through a Management Board, chaired by Nesta. We indicate our current thinking on priorities below, however in the first year of the PEC's operation we will consult extensively with industry and policymakers on research questions and beyond that keep the PEC's research agenda relevant and inclusive through ongoing engagement and a mixture of commissioning research activities.In workstrand 1 Creative Clusters, led by the Science Policy Research Unit at Sussex University, we want to map and visualise the UK's creative clusters by mining official, open and online data sources, and plugging data gaps using a survey instrument based on that used in the AHRC-funded Brighton Fuse and Creative Fuse North East studies. We will investigate local spillovers between creative and other industries, and conduct foresight activities that will engage industry and policymakers on future opportunities and challenges.In workstrand 2 Skills, Talent and Diversity, led by The Work Foundation, we will track the evolving employment needs of the creative industries. The supply of talent to the creative industries has failed to keep pace with demand - a challenge exacerbated by a lack of diversity. Further, technological, consumer and global trends are driving a shift in production methods and commercial models, creating the need for 'fused' creative, digital and entrepreneurial skills. The PEC will explore how industry, policymakers and educators should respond. In workstrand3 Intellectual Property, Business Models, Access to Finance and Content Regulation, led by CREATe at Glasgow University, we want to develop digital and open data tools that consolidate the evidence on the effects of IP rights on creative production and consumption, changes in business models, and the emerging data economy. We will undertake research on the challenges for the production, distribution and international exploitation of UK AV content in the context of evolving technologies, globalisation and Brexit. We will also research barriers to finance in the creative industries and how policies should address these.In workstrand4 Arts, Culture and Public Service Broadcasting, led by the School of Journalism, Media and Culture at Cardiff University, we want to focus on the opportunities and risks for value creation in creative industries arising from public investment in cultural institutions and public service broadcasters. A priority will be to analyse the challenges arising from the use of digital technologies in the arts, entertainment and news (including platform expansion, data analytics and personalisation, and experimentation), and what policymakers, regulators and funders can do to support the creation of value. In workstrand 5 Creative Industries and International Competitiveness, led by Newcastle University Business School, we will deliver a better understanding of the UK's creative industries in the international economy, including how FDI, immigration and trade influences the spatial distribution of the creative industries. We also propose to improve our understanding of the consequences of Brexit for the creative industries and to inform international trade and investment policies to promote their interests going forward.