Digital Creativity for Regional Museums: Immersive Experiences Smart Commissioning Toolkit

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The Digital Creativity for Regional Museums project follows on from the Within the Walls of York Gaol Project; a successful collaboration between York Museums Trust, the University of Glasgow and the University of York to design innovative immersive media installations specifically for a museums context. The project, led by a mixed team of specialists in human computer interaction, archaeology, exhibition design and digital arts, successfully developed innovative digital installations which demonstrated that the museum could be a 'go to' venue to experience experimental and emerging media forms. Approximately 70,000 people accessed installations produced by the team of whom 70% experienced VR for the first time. The success of the WWYG project and its predecessor Viking VR was possible because both projects were rooted in the local creative community. Through a series of networking and hack events associated with the project a diverse community developed which: (a) contributed to the WWYG project and (b) acted as a springboard for new projects and initiatives. Our research demonstrated that by engaging in dynamic and reflexive collaborative design the museum has the capacity to be a catalyst, incubator, and venue for regional digital creativity. The goal of the Digital Creativity for Regional Museums project is to create an Immersive Media Smart Commissioning Toolkit which enables this practice to be replicated within other regional and local creative economies. The toolkit will be for use by museums and creative digital SMEs to support the initiation and co-production of immersive media projects. It will be designed to facilitate cross-institutional discourse and to enable non-specialists (in museums or immersive media) to participate meaningfully in the design process. The toolkit will be designed to support collaborative partners to engage in four forms of activity; (1) Relationship building (2) Idea Generation (3) Sustainable Project Management (4) Knowledge Exchange throughout the lifespan of a project. Toolkit users will be guided through the creation and delivery of an immersive media project and will be prompted to engage in different forms of activity at different stages according to their needs and the needs of their partner(s). Users will also be provided with advice on using their project to drive the exchange of knowledge, ideas and skills within their regional creative economy.