Creative Economies Through Youth- led Arts and Craft in Jordan (CEARC)

约旦通过青年主导的艺术和手工艺实现创意经济 (CEARC)

• 批准号: AH/W006855/1
• 负责人: Gehan Selim
• 金额: $ 16.15万
• 依托单位: University of Leeds
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FW006855%2F1
• 关键词: Creative; Economies; Through; Youth; led

Umm Qais is the third-largest heritage site in Jordan. It includes substantial archaeological remains of the ancient city of Gadara, which is at risk of deterioration due to a lack of engagement with tourism and heritage promotion. There is a chronic lack of heritage business capacity, facilities, infrastructure and systems available to heritage authorities to develop creative preservation of Umm Qais antiquities to support new creative economic models to sustain global tourism. Reduced visitor numbers due to the Syrian crisis and COVID19 have resulted in a sharp decline in the local tourism economy, further endangering this vital site.The LMUQ project has sought to advance creative economic practices in two ways. First, we applied youth participatory methodologies, stressing the importance of taking a situated approach to cultural production and highlighting the relationship between artistic products and social identity. Second, we created a sustainable participatory structure that fostered accountability among young people. This is more uncommon in Jordan, where the majority of previous initiatives fell behind in this aspect. The LMUQ project has provided ways in which young people could generate innovative initiatives, improve a limited set of skills, and be creative to overcome future challenges of poverty. This project will widely support a multidisciplinary collaboration between Jordan and the UK. The team collectively has extensive experience in delivering creative arts and crafts productions, marketing skills, working with local communities and refugees, and engaging with government institutions, policymakers and stakeholders. The project will deploy a 3-stage methodology to offer a breakthrough in developing an arts and crafts hub in Umm Qais. The project will build capacity in digital and manual arts and crafts, deliver a host of new skills, from art design to entrepreneurship and understanding marketing and retail on which to establish community-led heritage-based arts and craft enterprises. The themes are developed in consultation with members of the community and creative economy professionals in Umm Qais. We will support the teams through structured activity and business development to produce high-quality products marketed to domestic and international visitors. Business skills training will ensure that these small enterprises are sustainable, and digital marketing tools will provide resilience against the impacts of economically disruptive events experienced in the recent past.The proposed activities are designed to bridge the disparate arenas of largely isolated disciplines, creative industry, skill training, and job creation in Northern Jordan that is urgently needed. The association with technology will offer long term support for start-ups and SMEs, which is anticipated to shift the economic welfare landscape of triable communities in Jordan. Furthermore, the workshops will foster engagement with stakeholders and beneficiaries and advance the discourse on the necessity, applications and market-driven technologies of arts and crafts in Jordan.The outputs of this project will be disseminated as a case study on developing innovative economic models using participatory approaches at the intersection of international development, cultural heritage safeguarding and inclusive engagement. This will ensure that knowledge transfer and government policy are responsive to all stakeholders, including those most vulnerable to marginalisation.

乌姆盖斯是约旦第三大遗产地。它包括古加达拉城的大量考古遗迹，由于缺乏旅游和遗产宣传，古加达拉城面临着恶化的风险。长期以来，遗产管理机构缺乏遗产业务能力、设施、基础设施和系统，无法对乌姆盖斯古迹进行创造性保护，以支持新的创造性经济模式，维持全球旅游业。由于叙利亚危机和新冠肺炎疫情，游客数量减少，导致当地旅游经济急剧下滑，进一步危及这一重要景点。LMUQ项目试图通过两种方式推动创造性的经济实践。首先，我们采用了青年参与的方法，强调了对文化生产采取情境方法的重要性，并突出了艺术产品与社会认同之间的关系。第二，我们建立了一个可持续的参与性结构，促进青年人的问责制。这种情况在约旦更为罕见，该国以前的大多数倡议在这方面都落后了。LMUQ项目提供了一些方法，使青年人能够提出创新倡议，提高有限的一套技能，并发挥创造力，克服未来的贫困挑战。该项目将广泛支持约旦和英国之间的多学科合作。该团队在提供创意艺术和手工艺产品、营销技能、与当地社区和难民合作以及与政府机构、政策制定者和利益攸关方合作方面拥有丰富的经验。该项目将采用一种三阶段方法，为在乌姆盖斯开发一个工艺美术中心提供突破。该项目将建设数字和手工艺术和手工艺方面的能力，提供一系列新技能，从艺术设计到创业精神，以及了解营销和零售，以建立社区主导的基于遗产的艺术和手工艺企业。这些主题是与乌姆盖斯的社区成员和创意经济专业人士协商制定的。我们将通过结构化的活动和业务发展来支持团队，以生产面向国内和国际游客的高质量产品。商业技能培训将确保这些小企业的可持续性，数字营销工具将提供抵御最近经历的经济破坏性事件的影响的弹性。拟议的活动旨在弥合北方约旦迫切需要的基本上孤立的学科，创意产业，技能培训和创造就业机会的不同领域。与技术的联系将为初创企业和中小企业提供长期支持，预计这将改变约旦可试验社区的经济福利状况。此外，讲习班将促进利益攸关方和受益者的参与，推动关于约旦工艺品的必要性、应用和市场驱动技术的讨论，并将传播该项目的成果，作为在国际发展、文化遗产保护和包容性参与的交叉点上采用参与性办法开发创新经济模式的案例研究。这将确保知识转让和政府政策对所有利益攸关方，包括最容易被边缘化的利益攸关方做出反应。