Creative Economies Through Youth- led Arts and Craft in Jordan (CEARC)

乌姆盖斯是约旦第三大遗产。其中包括加达拉古城的大量考古遗迹，由于缺乏对旅游业和遗产推广的参与，它面临着恶化的危险。遗产管理部门长期缺乏遗产业务能力、设施、基础设施和系统，无法对乌姆盖斯文物进行创造性保护，以支持新的创造性经济模式，维持全球旅游业的发展。由于叙利亚危机和2019冠状病毒病，游客数量减少，导致当地旅游经济急剧下滑，进一步危及这一重要景点。LMUQ项目试图通过两种方式促进创造性经济实践。首先，我们应用了青年参与式方法，强调了采取一种情境方法来进行文化生产的重要性，并强调了艺术产品与社会身份之间的关系。第二，我们建立了一个可持续的参与结构，在年轻人中培养责任感。这在约旦更为罕见，因为以前的大多数倡议在这方面都落后了。LMUQ项目提供了各种途径，使年轻人能够提出创新倡议，提高有限的一套技能，并创造性地克服未来的贫困挑战。该项目将广泛支持约旦和英国之间的多学科合作。该团队在提供创意艺术和手工艺产品，营销技巧，与当地社区和难民合作以及与政府机构，政策制定者和利益相关者合作方面拥有丰富的经验。该项目将采用三个阶段的方法，为乌姆盖斯艺术和手工艺中心的发展提供突破。该项目将建立数字和手工工艺艺术的能力，提供一系列新技能，从艺术设计到创业，以及对营销和零售的理解，以建立社区主导的以遗产为基础的工艺艺术企业。这些主题是在与乌姆盖斯社区成员和创意经济专业人士协商后制定的。我们将通过有组织的活动和业务发展来支持这些团队，以生产面向国内外游客的高质量产品。商业技能培训将确保这些小企业的可持续发展，而数字营销工具将提供抵御近期经历的经济破坏性事件影响的弹性。拟议的活动旨在弥合约旦北部急需的基本上孤立的学科、创意产业、技能培训和创造就业机会的不同领域。与技术的联系将为初创企业和中小企业提供长期支持，预计这将改变约旦可试验社区的经济福利格局。此外，讲习班将促进与利益攸关方和受益者的接触，并推动关于约旦工艺美术的必要性、应用和市场驱动技术的讨论。该项目的成果将作为在国际发展、文化遗产保护和包容性参与的交叉点使用参与式方法开发创新经济模式的案例研究进行传播。这将确保知识转移和政府政策对所有利益相关者作出反应，包括那些最容易被边缘化的人。

Umm Qais is the third-largest heritage site in Jordan. It includes substantial archaeological remains of the ancient city of Gadara, which is at risk of deterioration due to a lack of engagement with tourism and heritage promotion. There is a chronic lack of heritage business capacity, facilities, infrastructure and systems available to heritage authorities to develop creative preservation of Umm Qais antiquities to support new creative economic models to sustain global tourism. Reduced visitor numbers due to the Syrian crisis and COVID19 have resulted in a sharp decline in the local tourism economy, further endangering this vital site.The LMUQ project has sought to advance creative economic practices in two ways. First, we applied youth participatory methodologies, stressing the importance of taking a situated approach to cultural production and highlighting the relationship between artistic products and social identity. Second, we created a sustainable participatory structure that fostered accountability among young people. This is more uncommon in Jordan, where the majority of previous initiatives fell behind in this aspect. The LMUQ project has provided ways in which young people could generate innovative initiatives, improve a limited set of skills, and be creative to overcome future challenges of poverty. This project will widely support a multidisciplinary collaboration between Jordan and the UK. The team collectively has extensive experience in delivering creative arts and crafts productions, marketing skills, working with local communities and refugees, and engaging with government institutions, policymakers and stakeholders. The project will deploy a 3-stage methodology to offer a breakthrough in developing an arts and crafts hub in Umm Qais. The project will build capacity in digital and manual arts and crafts, deliver a host of new skills, from art design to entrepreneurship and understanding marketing and retail on which to establish community-led heritage-based arts and craft enterprises. The themes are developed in consultation with members of the community and creative economy professionals in Umm Qais. We will support the teams through structured activity and business development to produce high-quality products marketed to domestic and international visitors. Business skills training will ensure that these small enterprises are sustainable, and digital marketing tools will provide resilience against the impacts of economically disruptive events experienced in the recent past.The proposed activities are designed to bridge the disparate arenas of largely isolated disciplines, creative industry, skill training, and job creation in Northern Jordan that is urgently needed. The association with technology will offer long term support for start-ups and SMEs, which is anticipated to shift the economic welfare landscape of triable communities in Jordan. Furthermore, the workshops will foster engagement with stakeholders and beneficiaries and advance the discourse on the necessity, applications and market-driven technologies of arts and crafts in Jordan.The outputs of this project will be disseminated as a case study on developing innovative economic models using participatory approaches at the intersection of international development, cultural heritage safeguarding and inclusive engagement. This will ensure that knowledge transfer and government policy are responsive to all stakeholders, including those most vulnerable to marginalisation.