Creative tourism in the UK and China: Augmented Reality for gardens in Cornwall and Suzhou

英国和中国的创意旅游：康沃尔郡和苏州花园的增强现实

• 批准号: AH/W00951X/1
• 负责人: Douglas Brown
• 金额: $ 10.22万
• 依托单位: Falmouth University
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FW00951X%2F1
• 关键词: Creative; tourism; UK; China; Augmented

The Chinese region of Suzhou is famous worldwide for its public gardens, visitor attractions in urban settings acting as oases of tranquility, products of an ancient design philosophy. Cornwall in the UK also draws visitors from across the world to its public gardens, which in its rural setting focus on preservation, horticulture and sustainability goals, as well as grappling with legacies of an imperial past. Major botanical gardens across the world have this year started experimenting with Augmented Reality (AR) technology to display 'virtual exhibitions' which visitors can access through apps on their smartphones, transforming open spaces into interactive, creative tourism through approaches inspired by hit games such as Pokemon Go. From the perspective of an AR designer, public gardens are an ideal space to work with because they are enclosed spaces, with clear rules and design - much like a videogame level. This intersects with a challenge that the Chinese games industry in particular faces: the need to diversify audiences for interactive applications in the face of market opportunities and government pressures. This project explores developing AR exhibitions in smaller public gardens which may have been impressed by seeing pioneering events at larger competitors Working with a Chinese technology partner specialised in AR, this project engages public gardens to find out how its opportunities are relevant to their missions. Researchers and students from two universities experienced in delivering technology projects with heritage partners will work together with public gardens in Cornwall and Suzhou to develop AR which enhances what they offer current audiences and also draw in new ones, as well as engage interested local exhibitors or artists with AR opportunities. The process is led by the garden partners and is primarily about designing something appropriate, not just showing off what the technology can do. Through this the project explores the different conceptions of what a public garden is for, the principles they are organised around and the heritage they draw upon, colliding the traditions of eastern and western garden design with the innovation opportunities Augmented Reality and creative tourism offer, beginning a conversation between UK and China partners about how our diverse heritage can offer insights for innovation, collaboration and the process of design. The project "Creative tourism in the UK and China.: Augmented Reality for Gardens in Cornwall and Suzhou" looks to build a strategic partnership between the UK and China in order to drive local innovation and growth, and consists of:1- A partnership between universities, regional administrations, a technology intermediary and public garden partners to pursue shared interests in AR for Creative Tourism and heritage,drive local innovation and enable growth. 2- The co-development of AR elements for public gardens in the UK's Cornwall region and in China's Suzhou region, simultaneously involving partner universities' Flamouth and Tongji's research teams and students.3- The deployment and user-testing of the AR designs in situ to track impact and effectiveness.4 -The sharing of learning throughout the design process alongside reflection on the impact and outcomes of the process in its different contexts. The integration of these main activities will lead to the following outputs: A - The design and development of AR elements for public garden partners, enabling them to reach new audiences, exhibitors and markets. B - Collaboration workshops between research teams establishing channels for working together, leading to a conference or journal paper summarising learning. C - A strengthened relationship between relationship between HEIs and creative and tourism industries, with the intention to apply for further funding in the future.

中国苏州地区以其公共花园而闻名于世，城市环境中的旅游景点作为宁静的绿洲，古代设计哲学的产物。英国康沃尔郡的公共花园也吸引了来自世界各地的游客，其乡村环境专注于保护，园艺和可持续发展目标，以及与帝国历史遗产的斗争。今年，世界各地的主要植物园开始尝试增强现实（AR）技术，展示“虚拟展览”，游客可以通过智能手机上的应用程序访问，通过受Pokemon Go等热门游戏启发的方法，将开放空间转变为互动的创意旅游。从AR设计师的角度来看，公共花园是一个理想的工作空间，因为它们是封闭的空间，有明确的规则和设计-就像一个视频游戏水平。这与中国游戏行业面临的一个挑战交织在一起：面对市场机遇和政府压力，需要使互动应用的受众多样化。该项目探索在较小的公共花园中开发AR展览，这些公园可能对大型竞争对手的开创性活动印象深刻。该项目与一家专注于AR的中国技术合作伙伴合作，让公共花园了解其机遇与其使命的相关性。来自两所大学的研究人员和学生在与遗产合作伙伴提供技术项目方面经验丰富，他们将与康沃尔和苏州的公共花园合作开发AR，以增强他们为现有观众提供的内容，并吸引新的观众，并吸引有兴趣的当地参展商或艺术家参与AR机会。这个过程是由花园合作伙伴领导的，主要是设计一些合适的东西，而不仅仅是炫耀技术可以做什么。通过这个项目，该项目探讨了公共花园的不同概念，它们的组织原则以及它们所借鉴的遗产，将东西方园林设计的传统与增强现实和创意旅游提供的创新机会相碰撞，开始了英国和中国合作伙伴之间关于我们多样化遗产如何为创新提供见解的对话，协作和设计过程。“英国和中国的创意旅游”项目：康沃尔郡和苏州花园增强现实项目”旨在建立英国和中国之间的战略合作伙伴关系，以推动当地的创新和增长，包括：1-大学，地区政府，技术中介和公共花园合作伙伴之间的合作伙伴关系，以追求在AR创意旅游和遗产方面的共同利益，推动当地创新和实现增长。2-英国康沃尔地区和中国苏州地区公共花园AR元素的共同开发，同时参与合作大学的Flamouth和同济大学的研究团队和学生。3-现场部署和用户测试AR设计，以跟踪影响和有效性。4-在整个设计过程中分享学习，同时反思该过程在不同背景下的影响和结果。这些主要活动的整合将带来以下成果：A -为公共花园合作伙伴设计和开发AR元素，使他们能够接触到新的观众，参展商和市场。 B -研究团队之间的合作研讨会，建立合作渠道，导致会议或期刊论文总结学习。C -加强高等院校与创意及旅游业的关系，并有意在日后申请进一步拨款。