Creative tourism in the UK and China: Augmented Reality for gardens in Cornwall and Suzhou

英国和中国的创意旅游：康沃尔郡和苏州花园的增强现实

• 批准号: AH/W00951X/1
• 负责人: Douglas Brown
• 金额: $ 10.22万
• 依托单位: Falmouth University
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FW00951X%2F1
• 关键词: Creative; tourism; UK; China; Augmented

The Chinese region of Suzhou is famous worldwide for its public gardens, visitor attractions in urban settings acting as oases of tranquility, products of an ancient design philosophy. Cornwall in the UK also draws visitors from across the world to its public gardens, which in its rural setting focus on preservation, horticulture and sustainability goals, as well as grappling with legacies of an imperial past. Major botanical gardens across the world have this year started experimenting with Augmented Reality (AR) technology to display 'virtual exhibitions' which visitors can access through apps on their smartphones, transforming open spaces into interactive, creative tourism through approaches inspired by hit games such as Pokemon Go. From the perspective of an AR designer, public gardens are an ideal space to work with because they are enclosed spaces, with clear rules and design - much like a videogame level. This intersects with a challenge that the Chinese games industry in particular faces: the need to diversify audiences for interactive applications in the face of market opportunities and government pressures. This project explores developing AR exhibitions in smaller public gardens which may have been impressed by seeing pioneering events at larger competitors Working with a Chinese technology partner specialised in AR, this project engages public gardens to find out how its opportunities are relevant to their missions. Researchers and students from two universities experienced in delivering technology projects with heritage partners will work together with public gardens in Cornwall and Suzhou to develop AR which enhances what they offer current audiences and also draw in new ones, as well as engage interested local exhibitors or artists with AR opportunities. The process is led by the garden partners and is primarily about designing something appropriate, not just showing off what the technology can do. Through this the project explores the different conceptions of what a public garden is for, the principles they are organised around and the heritage they draw upon, colliding the traditions of eastern and western garden design with the innovation opportunities Augmented Reality and creative tourism offer, beginning a conversation between UK and China partners about how our diverse heritage can offer insights for innovation, collaboration and the process of design. The project "Creative tourism in the UK and China.: Augmented Reality for Gardens in Cornwall and Suzhou" looks to build a strategic partnership between the UK and China in order to drive local innovation and growth, and consists of:1- A partnership between universities, regional administrations, a technology intermediary and public garden partners to pursue shared interests in AR for Creative Tourism and heritage,drive local innovation and enable growth. 2- The co-development of AR elements for public gardens in the UK's Cornwall region and in China's Suzhou region, simultaneously involving partner universities' Flamouth and Tongji's research teams and students.3- The deployment and user-testing of the AR designs in situ to track impact and effectiveness.4 -The sharing of learning throughout the design process alongside reflection on the impact and outcomes of the process in its different contexts. The integration of these main activities will lead to the following outputs: A - The design and development of AR elements for public garden partners, enabling them to reach new audiences, exhibitors and markets. B - Collaboration workshops between research teams establishing channels for working together, leading to a conference or journal paper summarising learning. C - A strengthened relationship between relationship between HEIs and creative and tourism industries, with the intention to apply for further funding in the future.

苏州地区的中国地区以其公共花园，城市环境中的游客景点而闻名，以宁静的绿洲，古老的设计理念的产物。英国的康沃尔郡还吸引了来自世界各地的游客到其公共花园，在其农村环境中，该花园的重点是保护，园艺和可持续性目标，并努力应对帝国过去的遗产。今年，全世界主要的植物园开始尝试增强现实（AR）技术，以展示“虚拟展览”，游客可以通过其智能手机上的应用程序访问这些展览，从而通过诸如Pokemon GO等热门游戏启发的方法将开放空间转变为交互式，创意旅游。从AR设计师的角度来看，公共花园是一个理想的工作空间，因为它们是封闭的空间，具有清晰的规则和设计 - 就像电子游戏级别一样。这与中国游戏行业特别面临的挑战相结合：面对市场机遇和政府压力，需要使观众多样化互动应用程序。该项目探讨了在较小的公共花园中开发的AR展览，这可能给人留下了深刻的印象，即与专门从事AR的中国技术合作伙伴合作的较大竞争对手的开创性赛事，该项目聘请公共花园，以了解其机会与其任务如何相关。来自两所与遗产合作伙伴一起交付技术项目的大学的研究人员和学生将与康沃尔和苏州的公共花园合作开发AR，从而增强他们提供的当前观众，并吸引新的观众，并吸引感兴趣的本地参展商或艺术家AR机会。该过程由花园合作伙伴领导，主要是设计合适的东西，而不仅仅是展示技术可以做什么。通过这个项目，该项目探讨了公共花园的目的，他们周围的原则以及他们借鉴的遗产的不同概念，使东方和西方花园设计的传统与创新机会增强了现实和创造性旅游的提供，开始了英国与中国伙伴之间的对话，我们的多元化遗产如何为创新的创新提供创新，并协作，设计，设计，设计。该项目“英国和中国的创造性旅游业。 2-2- 2-共同开发了英国康沃尔郡地区公共花园和苏州地区的AR元素共同开发，同时涉及伙伴大学的弗拉茅斯和汤吉大学的弗拉茅斯和汤吉大学的研究团队和学生。3-3-- 3- - 3- - 在整个过程中的各种外观以及在整个设计过程中的部署和用户对AR设计的部位的部署和用户测试。这些主要活动的整合将导致以下输出：a-公共花园合作伙伴的AR元素的设计和开发，使他们能够吸引新的受众，参展商和市场。 B-研究团队之间的协作讲习班建立渠道共同努力，导致会议或期刊论文总结学习。 C- HEI与创意和旅游业之间的关系加强了关系，目的是将来申请进一步的资金。