The value of time during decisions

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This project aims to investigate how people value time during decision making. Using an innovative combination of carefully designed experiments and state-of-the-art mathematical cognitive models, this project expects to generate new knowledge regarding how efficiently people allocate time when making decisions, the factors that allow people to perform optimally and those that lead to suboptimal performance. The anticipated outcome of the project is a new framework for understanding the optimality of human decision making. This outcome has the potential benefit of providing insight into decision mechanisms across a range of contexts, particularly ageing and models of applied decision making.