EVALUATING HEALTH WARNING LABELS FOR ALCOHOLIC BEVERAGES

本项目的目标是评估 在酒精饮料容器上加上健康警告标签， 关于酒精危害健康的警告披露的有效性。 具体而言，该项目审查了警告标签的影响， 将出现在酒精饮料容器上， 一九八九年十一月。1200人的分层国家概率样本 (age 16岁及以上）和300名孕妇的补充网络样本 妇女将通过电话采访之前，标签是 切实贯彻另外两个人的横截面样本将被 在1990年和1991年接受采访，以评估标签的有效性， 向公众传达健康危害警告， 重要的亚群。 这些调查还将有助于改进预警系统， 标签，将在一系列研究实验中进行测试。这些 实验室实验旨在提高对警告的认识 信息对酒精标签，提供理论依据， 了解消费者，处理酒精警告标签，并 改变信念，采取酒精预防措施 行为。这两项研究是对酒精饮料和 1988年的《标签法》，要求向国会报告 “现有科学信息”（该信息）将证明 添加或删除“酒精警告标签的结束， 1990. 最后，将进行一系列实验来测试 可接受性-要求在印刷品和广播中提供警告信息 酒精饮料广告这些实验室实验将 制定，以确定是否应轮换警告，以及是否 音频和视频披露都应用于电视转播的酒精饮料， 饮料广告这些研究将审查成本和 要求在广告中披露风险的好处。

The objective of this project is to evaluate the impact of health warning labels on alcoholic beverage containers and to enhance the effectiveness of warning disclosures about alcohol health hazards. Specifically, the project examines the impact of the warning labels that are scheduled to appear on alcoholic beverage containers beginning November 1989. A stratified national probability sample of 1200 people (age 16 and over) and a supplementary network sample of 300 pregnant women will be interviewed over the telephone before the labels are implemented. Two additional cross-sectional samples of people will be interviewed in 1990 and in 1991 to evaluate the labels effectiveness in communicating health hazard warnings to the general public and to important subpopulations. The surveys will also assist in the development of improved warning labels, which will be tested in a series of research experiments. These laboratory experiments are designed to increase awareness of the warning message on alcohol labels, to provide a theoretical basis for understanding consumers, processing of alcohol warning labels, and to change beliefs necessary for the adoption of alcohol precautionary behaviors. These two studies are responsive to the Alcohol Beverage and Labeling Act of 1988, which requires a report to Congress of the "available scientific information" (that) would justify a change in addition to, or deletion" of the alcohol warning label by the end of 1990. Finally, a series of experiments will be conducted to test the advisability-of requiring warning messages in print and broadcast alcoholic beverage advertisements. These laboratory experiments will be developed to determine whether warnings should be rotated and whether both audio and video disclosures should be used in televised alcoholic beverage commercials. These studies will examine both the costs and the benefits of requiring risk disclosures in advertising.