EVALUATING HEALTH WARNING LABELS FOR ALCOHOLIC BEVERAGES
评估酒精饮料的健康警示标签
基本信息
- 批准号:3112470
- 负责人:
- 金额:$ 25.29万
- 依托单位:
- 依托单位国家:美国
- 项目类别:
- 财政年份:1989
- 资助国家:美国
- 起止时间:1989-09-29 至 1992-08-31
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
The objective of this project is to evaluate the impact of
health warning labels on alcoholic beverage containers and to enhance
the effectiveness of warning disclosures about alcohol health hazards.
Specifically, the project examines the impact of the warning labels that
are scheduled to appear on alcoholic beverage containers beginning
November 1989. A stratified national probability sample of 1200 people
(age 16 and over) and a supplementary network sample of 300 pregnant
women will be interviewed over the telephone before the labels are
implemented. Two additional cross-sectional samples of people will be
interviewed in 1990 and in 1991 to evaluate the labels effectiveness in
communicating health hazard warnings to the general public and to
important subpopulations.
The surveys will also assist in the development of improved warning
labels, which will be tested in a series of research experiments. These
laboratory experiments are designed to increase awareness of the warning
message on alcohol labels, to provide a theoretical basis for
understanding consumers, processing of alcohol warning labels, and to
change beliefs necessary for the adoption of alcohol precautionary
behaviors. These two studies are responsive to the Alcohol Beverage and
Labeling Act of 1988, which requires a report to Congress of the
"available scientific information" (that) would justify a change in
addition to, or deletion" of the alcohol warning label by the end of
1990.
Finally, a series of experiments will be conducted to test the
advisability-of requiring warning messages in print and broadcast
alcoholic beverage advertisements. These laboratory experiments will be
developed to determine whether warnings should be rotated and whether
both audio and video disclosures should be used in televised alcoholic
beverage commercials. These studies will examine both the costs and the
benefits of requiring risk disclosures in advertising.
该项目的目标是评估
在含酒精饮品容器上贴上健康忠告标签,并加强
关于酒精危害健康的警告性披露的有效性。
具体地说,该项目检查警告标签的影响
按计划将出现在酒精饮料容器上
1989年11月。1200人的分层全国概率样本
(16岁及以上)和300名孕妇的补充网络样本
在标签发布之前,女性将通过电话接受采访
实施。另外两个人的横断面样本将被
在1990年和1991年进行了访谈,以评估标签在
向公众传达危害健康的警告并
重要的亚群。
这些调查还将有助于改进警报的发展。
标签,这将在一系列研究实验中进行测试。这些
实验室实验旨在提高人们对这一警告的认识
酒精标签上的信息,为
了解消费者,处理酒精警告标签,并
改变饮酒预防措施所需的观念
行为。这两项研究是对酒精饮料和
1988年的标签法案,该法案要求向国会提交一份报告
“可获得的科学信息”将证明有理由改变
增加或删除“酒精警示标签”
1990年。
最后,将进行一系列实验来测试
可取性-要求在印刷和广播中显示警告信息
酒精饮料广告。这些实验室实验将是
开发用于确定是否应轮换警告以及是否
电视转播的酗酒者应同时使用音频和视频披露
饮料广告。这些研究将审查成本和
要求在广告中披露风险的好处。
项目成果
期刊论文数量(0)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
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{{ truncateString('MICHAEL B MAZIS', 18)}}的其他基金
EVALUATING HEALTH WARNING LABELS FOR ALCOHOLIC BEVERAGES
评估酒精饮料的健康警示标签
- 批准号:
3112469 - 财政年份:1989
- 资助金额:
$ 25.29万 - 项目类别:
EVALUATING HEALTH WARNING LABELS FOR ALCOHOLIC BEVERAGES
评估酒精饮料的健康警示标签
- 批准号:
2044466 - 财政年份:1989
- 资助金额:
$ 25.29万 - 项目类别: