Creative innovation in a new digital economy

这个项目旨在调查移动网络漫画的数字类型如何改变澳大利亚、韩国和美国的媒体生态系统。虽然自2000年代末以来，智能手机应用和平台在全球范围内的渗透率不断提高，但学术界对网络漫画艺术家、平台、政策制定者和全球读者之间的互动关注有限。该项目将通过应用大数据方法来分析创新移动内容的制作和接收，从而产生关于跨媒体叙事、美学和技术的新知识。通过案例研究，该项目将为寻求加入数字经济并在全球媒体环境中利用未来机会的澳大利亚企业提供实用知识。

This project aims to investigate how the digital genre of the mobile webtoon is transforming media ecosystems in Australia, South Korea and America. While smartphone apps and platforms have enjoyed increasing global penetration since the late 2000s, there has been limited scholarly attention paid to interactions between webtoon artists, platforms, policymakers and global readers. The project will generate new knowledge about cross-media storytelling, aesthetics and technologies by applying big data methods to analyse the production and reception of innovative mobile content. Through its case studies, the project will provide practical knowledge to Australian enterprises seeking to join the digital economy and capitalise on future opportunities in the global media environment.