Creative innovation in a new digital economy

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This project aims to investigate how the digital genre of the mobile webtoon is transforming media ecosystems in Australia, South Korea and America. While smartphone apps and platforms have enjoyed increasing global penetration since the late 2000s, there has been limited scholarly attention paid to interactions between webtoon artists, platforms, policymakers and global readers. The project will generate new knowledge about cross-media storytelling, aesthetics and technologies by applying big data methods to analyse the production and reception of innovative mobile content. Through its case studies, the project will provide practical knowledge to Australian enterprises seeking to join the digital economy and capitalise on future opportunities in the global media environment.