DEV & EVAL OF SMOKING PREV & CESS INTERVENTIONS

我们的主要目标是减少普通香烟的引发 通过大众媒体和基于学校的支持在年轻人中吸烟 保持无烟状态。我们假设一个要修改的程序 感知和态度，并通过一个 一系列电视和广播信息将提供重要的 补充以学校为基础的预防计划。基于我们的 以前的大众媒体对吸烟预防和广泛诊断的研究 和形成性研究，我们将设计一套截然不同的三种 反吸烟媒体宣传活动，每个活动都针对以下三种情况之一的年轻人 发育水平：青春期前、青春期中和青春期后。这些级别 大致相当于5-6级、7-8级和9-10级。每种类型的消息设计 活动将由媒体顾问在以下基础上独立开发 诊断性和形成性研究。通过以下方式保证风险敞口 付费广告，每一次活动都计划在以下地点接触到年轻人 在这些目标群体使用时的适当发展水平 媒体。 确定了四个匹配的标准大都市统计区 作为学习社区：缅因州班戈；佛蒙特州伯灵顿；密歇根州大瀑布；以及 密苏里州比林斯将要求社区之间匹配的学校系统 参加佛蒙特州目前正在测试的学校项目，同时 还在收集调查数据方面提供合作。在所有的 这些社区，由5000名年轻人组成的五年级到七年级的队列 将在每个学年提供吸烟预防计划 从八年级到十年级。大瀑布和班戈也将收到 大众媒体的干预。年度形成性和总结性调查将是 指挥。我们的数据收集技术将使我们能够描述 个人行为、观念和态度的改变。在……里面 除了自我报告问卷外，年轻人还将提供唾液 样品，其中的一个子集将被分析硫氰酸盐含量。 该项目将利用我们在公共卫生和学校卫生方面的专业知识。 教育、传播、心理学、生物统计学和医学。

Our major objective is to reduce the initiation of regular cigarette smoking in young people through mass media and school-based supports for maintaining a non-smoking status. We hypothesize that a program to modify perceptions and attitudes and convey cigarette refusal skills through a series of television and radio messages will provide a significant complement to a school-based prevention program. On the basis of our previous mass media research in smoking prevention and extensive diagnostic and formative research, we will design a set of three distinctly different anti-smoking media campaigns, each aimed at young people in one of three developmental levels: before, during, and after puberty. These levels correspond roughly to grades 5-6, 7-8, and 9-l0. Message designs for each campaign will be developed independently by media consultants on the basis of diagnostic and formative research. With guaranteed exposure through paid advertising, each campaign will be scheduled to reach youngsters at the proper developmental level at times when these target groups are using the media. Four matching Standard Metropolitan Statistical Areas have been identified as study communities: Bangor, ME; Burlington, VT; Great Falls, MT; and Billings, MT. School systems matched between communities will be asked to participate in a school program currently being tested in Vermont, while also providing cooperation in the collection of survey data. In all of these communities, a fifth to seventh grade cohort of 5,000 young people will be provided with the smoking prevention program each school year through grades eight to ten. Great Falls and Bangor will also receive the mass media intervention. Annual formative and summative surveys will be conducted. Our data collection techniques will allow us to describe individual patterns in changes in behavior, perceptions, and attitudes. In addition to self-report questionnaires, young people will provide saliva samples, a subset of which will be analyzed for thiocyanate content. This project will draw on our expertise in public and school health education, communication, psychology, biostatistics, and medicine.