Natural form, aesthetics and the human brain

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This project aims to study how the brain represents the emotion of aesthetic experience. This project will establish the characteristics of flowers and floral design that govern their appeal using large scale web based data collection, and identify the neural representation of floral beauty using integrative data analysis. Outcomes of the project are expected to help flower growers and designers with product planning, supporting industry sustainability. The project will also establish how the brain generates positive experience in response to our visual environment, promoting well-being by enabling informed visual design decisions.