Social Media, Social Good: Ultra-Large Scale Public Engagement Systems to Challenge Anti-Social Behaviour

社交网络技术现在被用来通过政府主导的举措（例如，政府2.0）和社区主导的（例如，参见ClickFix）。然而，对于如何有效地利用社交媒体来大规模地吸引公民，特别是在解决犯罪和反社会行为等敏感问题时，仍然缺乏了解。在这个跨学科的帐户，我们结合联合收割机计算和社会学研究，研究利用新形式的社会媒体，使公民能够影响这些系统的设计的可行性。这样的理解是至关重要的--英国的巨额债务正在导致公共服务的削减，并导致公共服务提供的新经济模式，这种模式将社区责任置于其核心地位。设计和人机交互研究表明，参与式设计，即用户和其他利益相关者形成设计团队的一个组成部分，是用户参与的有效机制。社交网络技术可能提供的是一种将这种参与扩展到超大级别的方法。在这方面，发展账户侧重于三项关键可行性研究：㈠新形式的社交媒体是否可行，以便大规模公众参与确定对具体社区最重要的目标问题，包括对网上社区（如Facebook或Secondlife上的社区）和现实世界中的社区。(ii)新形式的社会媒体的可行性，以支持一个前所未有的大参与式设计设置，使一系列的社区利益相关者，同时解决道德和法律的影响和会计的破坏性努力，谁可能是目标的系统正在设计。(iii)运营的可行性（设计）下一代社交网络机制的蓝图，将社区责任和赋权置于其核心。包容其他边缘化社区/个人是研究的一个关键考虑因素，正在开发特定的社交媒体以确保包容性。因此，该帐户同时建立并扩大了EPSRC在四项赠款中对跨学科研究的现有投资重点;所有这些赠款都是跨学科的，多机构的，并调查互联网和Web 2.0在解决犯罪问题方面的潜力和挑战（例如，恋童癖和社区安全）、复原力（犯罪报告和灾害规划）和社区凝聚力（建立关系）。虽然该账户以兰开斯特为中心，但它积极促进与我们在其他机构的大型网络的合作，例如，除了从针对政策/实践受众和公众的文章和报告中报道的研究中获得的科学知识外，该账户还旨在制定一项社区赋权计划，供社区用于设计系统，以解决其所在地区的反社会行为问题。此外，这些研究的结果构成了超大规模生活实验室的基础，社区，研究人员和从业人员聚集在一起，对社交媒体在解决社会问题中的作用进行前所未有的大规模研究。

Social networking technologies are now being used to improve community cohesion via both government-led initiatives (e.g., Gov 2.0) and community-led ones (e.g., SeeClickFix). Yet there is still a lack of understanding of how to effectively leverage social media to engage citizens on an ultra-large-scale, especially when it comes to addressing sensitive issues such as crime and anti-social behaviour. Within this cross-disciplinary account, we combine Computing and Sociology research to study the feasibility of utilising new forms of social media to empower citizens to influence the design of such systems. Such an understanding is crucial-massive UK debt is resulting in cuts to public services as well as leading to new economic models for public service provision, which place community responsibility at their core. Design and HCI research has shown that participatory design, whereby users and other stakeholders form an integral part of the design team, is an effective mechanism for user engagement. What social networking technologies potentially offer is a way of scaling this participation up to ultra-large levels. The Account focuses on three key feasibility studies in this context: (i) Feasibility of new forms of social media for large-scale public engagement in identifying target issues that are of most significance to specific communities, both online ones, such as those that exist on Facebook or Secondlife, and communities in the physical world. (ii) Feasibility of new forms of social media to underpin an unprecedentedly large participatory design setting that engages a range of community stakeholders while addressing ethical and legal implications and accounting for disruptive efforts of those who may be targeted by the system being designed.(iii) Feasibility of operationalising (into designs) blueprints of next generation social networking mechanisms that place community responsibility and empowerment at their core.Inclusiveness of otherwise marginalised communities/individuals is a key consideration within the studies with specific social media being developed to ensure inclusion.Thus the Account simultaneously builds on and broadens the focus of existing EPSRC investment in cross-disciplinary research in four grants; all of these grants are cross-disciplinary, multi-institutional and investigate the potentials and challenges of the internet and Web 2.0 in addressing issues of crime (e.g., paedophilia and community safety), resilience (crime reporting and disaster planning) and community cohesion (relationship building). Although the account is centred on Lancaster, it actively promotes collaboration with our large network at other institutions, e.g., the 15 higher education institutions and research centres involved in our existing grants above and partners such as, the Home Office, Interpol, various city and county councils, local police and schools.In addition to scientific knowledge gained from the studies reported in articles and reports targeted at policy/practice audience and the general public, the Account also aims to develop a Community Empowerment Programme, to be utilised by communities to design systems to tackle anti-social behaviour issues in their area. Furthermore, the results from the studies form the basis of an Ultra-large-scale Living lab, where communities, researchers and practitioners come together to undertake unprecedentedly large studies of the role of social media in tackling societal problems.