BORN IN THE USA

拟议项目将制作一个录音带/小册子系列 为产前保健诊所提供宣传服务， 机构和产前健康信息，以低收入的西班牙裔 妇女针对服务于低收入少数群体的设施， 教育计划旨在利用大众传播技术 以补充公共卫生领域经常出现的资源限制， 机构职能体系 该系列磁带将用西班牙语制作，使用“肥皂剧” 风格的格式，结合了信息和娱乐，以提高 整体用户吸引力。节目介绍磁带将启动 系列，并作为一个诊所推广，扩大外展服务， 吸引妇女接受产前护理。所有其他磁带将集中在相关的 产前问题，并将准备反映语言和文化 美国西班牙裔社区中存在的差异。补充 小册子将突出音频信息，大量使用图片和 图形和4年级的阅读水平，以加强沟通。 为低收入少数群体提供服务的公共卫生设施 几乎占据了该国的每一个主要地缘政治实体。许多 往往只有很少的资源或工作人员能力来有效地处理 西班牙语人口。鉴于这个国家越来越多的西班牙裔 人口和高出生率，该产品将使诊所， 更好地利用现有的健康教育资源。在没有 任何已知的竞争模型，该产品应该有强大的全国性 吸引力和市场潜力。

The proposed project will develop an audio cassette tape/brochure series that provides promotional services for prenatal health clinics and institutions, and prenatal health information to low income Hispanic women. Targeted for use by facilities serving low income minorities, this educational program is designed to utilize mass communication technologies to supplement resource limitations often found in public health institutions. The cassette series will be developed in Spanish using a "Soap opera" style format that combines information and entertainment to enhance overall user appeal. The program introduction tape will initiate the series and serve as a clinic promotion, augmenting outreach services and attracting women to prenatal care. All other tapes will focus on relevant prenatal issues and will be prepared to reflect the language and cultural variations that exist in the American Hispanic community. The supplemental brochures will highlight the audio messages, liberally using pictures and graphics, and a 4th grade reading level to enhance communication. Public health facilities that target services to low income minorities occupy virtually every major geo-political entity of the country. Many tend to have few resources or staff capabilities to deal effectively with Spanish-speaking populations. Given this country's growing Hispanic population and high rate of birth, this product will enable clinics to better leverage their existing health education resources. In the absence of any known competing models, this product should have strong nationwide appeal and a high degree of market potential.