Communicating the risks of alcohol consumption during pregnancy: Empowering healthy pregnancy decisions

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Alcohol use in pregnancy is a sensitive issue and women want information about the risks of drinking alcohol during pregnancy. This project will develop effective messages suitable for a media campaign on alcohol use in pregnancy. Information will be collected from women, including women who are planning a pregnancy, to develop messages. These will then be tested with women of childbearing age to identify messages that powerfully promote healthy choices about alcohol.